The Top 20 Advertisers of Q4 2016

2016 is officially over – happy 2017! Let’s take a peek at who spent the most in Q4 2016. #1: jet.com Estimated Q4 Ad Spend: $54.7M Top 3 Traffic Sources: Google, Direct Buy, Casale Top 3 Publishers: shareably.net, tumblr.com, wikihow.com Top Ad: #2: sling.com Estimated Q4 Ad Spend: $36.9M Top 3 Traffic Sources: Google, Direct Buy, TribalFusion Top 3 Publishers: pcworld.com, techhive.com, macworld.com Top Ad: #3: amazon.com Estimated Q4 Ad Spend: $36M Top 3 Traffic Sources: Direct Buy, Google, Conversant Top 3 Publishers:...

Mike Colella

Quarterly Spend Reports › 2 min read

The Dark Side of Display: How “Fake News” Sites Monetize their Content

The 2016 Presidential Campaign was littered by fake news stories. They gained steam on social platforms before being erroneously reported left-and-right by the real news media who didn’t want to miss a scoop. When in reality, this nonstop media frenzy was being fueled by people with zero political ties (many times, from outside US borders), who were just looking to make a quick buck. It got so bad that Google said they’d ban these websites, and Zuckerberg himself shared...

Bradley Nickel

Ad Arbitrage › 5 min read

How To Sell Enterprise Software With Display Advertising

We’ll admit it: selling Enterprise software on display can be tricky.  It’s such a difficult task simply because common strategies that work in markets like weight loss, finance, and ecommerce will often not get you the results that you’re looking for. A high-priced product on display can be tough to sell. However, there is a way to do it. Many large SaaS web apps are even amazing results with Display advertising. What’s the trick? In today’s post, we’ll reveal...

Bradley Nickel

SaaS › 7 min read

5 Unconventional Tools For Writing Higher Converting Landing Pages & Ad Creatives

Back in the Stone Age before the internet, it was much harder to reach customers. Google AdWords didn’t exist, Native Ads only existed in print newspapers and magazines, and people actually had to (*gasp*) speak to others on the phone or take a money order in the mail. Luckily, someone (maybe Al Gore?) invented the internet. The internet has made lead generation and customer communication easier than ever, at least from a technical standpoint. This has been both a...

Bradley Nickel

Copywriting › 5 min read

Advertising Strategies from the Billion Dollar Business of Meal Kit Delivery

In 2012, Matt Salzberg, Ilia Papas, and Matt Wadiak founded Blue Apron, a cost-effective way for people to easily prepare meals without needing to scour the aisles of their supermarket looking for every single ingredient in a complex recipe. They began beta testing the product by sending their pre-assembled meal kits to friends. That was then. This is now: Blue Apron ships an estimated 8 million meal kits a month. It has also raised over $193.8M in venture capital...

Bradley Nickel

Case Study › 7 min read

The Business of Display Part 8: Credit Card Affiliate Offers

If you want to look at America’s addictions, look at some of the biggest spenders on Display. We’re addicted to celebrity gossip. We’re addicted to sports and political news. We’re addicted to weight loss and beauty. And most of all: We’re addicted to credit. We received pre-approved credit card offers the day we turned 18. There are stories of dead dogs receiving credit cards and toddlers receiving cards with limits higher than those of their parents. Soon we discovered...

Bradley Nickel

Case Study › 7 min read

$5,671,300 Reasons Why You Should Test Google Text Ads

In October 2000, Google launched a month-long beta with about 350 advertisers for its new Google AdWords advertising platform. The tiny test would go on to become the biggest online advertising platform and lead to over $100 million in revenue per day. While it started simple, Google came out with new add-ons to the original product. One of the biggest was the 2003 release of Google AdSense. This allowed publishers to monetize their traffic with ads served through the...

Bradley Nickel

Copywriting › 9 min read

The Top 20 Display Advertisers of Q3 2016

Here’s our report for the biggest Display advertisers during Q3 2016. (Note: The estimated ad spend data below is only for desktop only. Adbeat subscribers can login to see mobile and pre-roll ad spend data for all advertisers.) #1: expedia.com Estimated Q3 Ad Spend: $14.8M Top 3 Traffic Sources: Google, Direct Buy, Rubicon Top 3 Publishers: dailymotion.com, yahoo.com, businessinsider.com Top Ad: #2: outrigger.com Estimated Q3 Ad Spend: $9.3M Top 3 Traffic Sources: TheTradeDesk, Casale, TribalFusion Top 3 Publishers: yahoo.com, weather.com, about.com Top Ad: #3: jet.com...

Bradley Nickel

Quarterly Spend Reports › 2 min read

NEW FEATURE: Private Label Your Advertising Reports

New feature! Adbeat Enterprise subscribers can now private label any advertising report (including the Advertiser Vertical Report) with their company logo and company name. This is good news for subscribers who want to send more professional looking reports to clients without having to make manual design changes. How does it work? First, Enterprise subscribers can change the logo and company name under in the “Private Labeling” tab on the “User Profile” screen:   The cover of any PDF or...

Bradley Nickel

Announcements › < 1 min read

0 to 1 Million Customers in 3 Months: Jet’s Display Strategy Revealed

Many start-up founders dream of being acquired by a massive Fortune 500 company. Well, less than 2 years after launch, Jet has been acquired by Wal-Mart for ~$3 billion. This was a major power play for Wal-Mart, as it attempts to compete with eCommerce juggernaut Amazon.com. Wal-Mart may never catch up to Amazon even after acquiring Jet (the critics are unoptimistic), but there’s no doubt that Jet must have been doing something right if it was able to get...

Bradley Nickel

Case Study › 4 min read