Here’s our report for the biggest Display advertisers during Q3 2016.
(Note: The estimated ad spend data below is only for desktop only. Adbeat subscribers can login to see mobile and pre-roll ad spend data for all advertisers.)
#1: expedia.com
- Estimated Q3 Ad Spend: $14.8M
- Top 3 Traffic Sources: Google, Direct Buy, Rubicon
- Top 3 Publishers: dailymotion.com, yahoo.com, businessinsider.com
Top Ad:
#2: outrigger.com
- Estimated Q3 Ad Spend: $9.3M
- Top 3 Traffic Sources: TheTradeDesk, Casale, TribalFusion
- Top 3 Publishers: yahoo.com, weather.com, about.com
Top Ad:
#3: jet.com
- Estimated Q3 Ad Spend: $8.8M
- Top 3 Traffic Sources: Direct Buy, Advertising.com, Taboola
- Top 3 Publishers: wikia.com, imgur.com, littlethings.com
Top Ad:
#4: paypal.com
- Estimated Q3 Ad Spend: $8.5M
- Top 3 Traffic Sources: Google, Conversant, Advertising.com
- Top 3 Publishers: wikia.com, imgur.com, slate.com
Top Ad:
#5: squarespace.com
- Estimated Q3 Ad Spend: $7.3M
- Top 3 Traffic Sources: Google, Direct Buy, TribalFusion
- Top 3 Publishers: glassdoor.com, petapixel.com, imgur.com
Top Ad:
#6: amazon.com
- Estimated Q3 Ad Spend: $6.6M
- Top 3 Traffic Sources: Direct Buy, Google, Outbrain
- Top 3 Publishers: imdb.com, wikia.com, dpreview.com
Top Ad:
#7: vanguard.com
- Estimated Q3 Ad Spend: $5.4M
- Top 3 Traffic Sources:Direct Buy, Google, TheTradeDesk
- Top 3 Publishers: fool.com, (money) about.com, about.com
Top Ad:
#8: westernunion.com
- Estimated Q3 Ad Spend: $5.3M
- Top 3 Traffic Sources: MediaMath, Google, AppNexus
- Top 3 Publishers: ask.com, urbandictionary.com, imgur.com
Top Ad:
#9: stylewe.com
- Estimated Q3 Ad Spend: $5.2M
- Top 3 Traffic Sources: Google, Direct Buy, BingAds
- Top 3 Publishers: theguardian.com, ibtimes.com, merriam-webster.com
Top Ad:
#10: zulily.com
- Estimated Q3 Ad Spend: $5M
- Top 3 Traffic Sources: Google, Advertising.com, MSNDisplay
- Top 3 Publishers: imgur.com, yahoo.com, littlethings.com
Top Ad:
#11: edx.org
- Estimated Q3 Ad Spend: $4.9M
- Top 3 Traffic Sources: Rubicon, Direct Buy, OpenX
- Top 3 Publishers: dailymotion.com, go.com, dailymail.co.uk
Top Ad:
#12: bestbuy.com
- Estimated Q3 Ad Spend: $4.5M
- Top 3 Traffic Sources: Direct Buy, Google, Advertising.com
- Top 3 Publishers: wikia.com, huffingtonpost.com, cnet.com
Top Ad:
#13: hillaryclinton.com
- Estimated Q3 Ad Spend: $4.3M
- Top 3 Traffic Sources: Direct Buy, Advertising.com, Google
- Top 3 Publishers: politico.com, nytimes.org, washingtonpost.com
Top Ad:
#14: adobe.com
- Estimated Q3 Ad Spend: $4.3M
- Top 3 Traffic Sources: Google, Direct Buy, Advertising.com
- Top 3 Publishers: vimeo.com, about.com, instructables.com
Top Ad:
#15: aarp.org
- Estimated Q3 Ad Spend: $4.1M
- Top 3 Traffic Sources: Google, Outbrain, Direct Buy
- Top 3 Publishers: nbcnews.com, washingtonpost.com, food.com
Top Ad:
#16: ibm.com
- Estimated Q3 Ad Spend: $3.6M
- Top 3 Traffic Sources: Direct Buy, Google, Taboola
- Top 3 Publishers: forbes.com, businessinsider.com, time.com
Top Ad:
#17: hp.com
- Estimated Q3 Ad Spend: $3.6M
- Top 3 Traffic Sources: Google, Direct Buy, Outbrain
- Top 3 Publishers: wikia.com, flickr.com, yahoo.com
Top Ad:
#18: dyson.com
- Estimated Q3 Ad Spend: $3.4M
- Top 3 Traffic Sources: Google, Direct Buy, Rubicon
- Top 3 Publishers: wikia.com, usnews.com, weather.com
Top Ad:
#19: aliexpress.com
- Estimated Q3 Ad Spend: $3.2M
- Top 3 Traffic Sources: Google, Direct Buy, TribalFusion
- Top 3 Publishers: yahoo.com, flickr.com, businessinsider.com
Top Ad:
#20: battle.net
- Estimated Q3 Ad Spend: $3.1M
- Top 3 Traffic Sources: Direct Buy, Google, CPM Star
- Top 3 Publishers: wikia.com, lifehacker.com, gamefaqs.com