2016 is officially over – happy 2017!
Let’s take a peek at who spent the most in Q4 2016.
#1: jet.com
- Estimated Q4 Ad Spend: $54.7M
- Top 3 Traffic Sources: Google, Direct Buy, Casale
- Top 3 Publishers: shareably.net, tumblr.com, wikihow.com
Top Ad:
#2: sling.com
- Estimated Q4 Ad Spend: $36.9M
- Top 3 Traffic Sources: Google, Direct Buy, TribalFusion
- Top 3 Publishers: pcworld.com, techhive.com, macworld.com
Top Ad:
#3: amazon.com
- Estimated Q4 Ad Spend: $36M
- Top 3 Traffic Sources: Direct Buy, Google, Conversant
- Top 3 Publishers: imdb.com, wikia.com, dpreview.com
Top Ad:
#4: fidelity.com
- Estimated Q4 Ad Spend: $30.8M
- Top 3 Traffic Sources: Direct Buy, Yahoo Gemini, Google
- Top 3 Publishers: yahoo.com, huffingtonpost.com, bankrate.com
Top Ad:
#5: edx.org
- Estimated Q4 Ad Spend: $27.8M
- Top 3 Traffic Sources: Rubicon, Direct Buy, OpenX
- Top 3 Publishers: yahoo.com, dailymotion.com, go.com
Top Ad:
#6: bestbuy.com
- Estimated Q4 Ad Spend: $25.7M
- Top 3 Traffic Sources: Direct Buy, Google, Tapad
- Top 3 Publishers: wikia.com, yahoo.com, forbes.com
Top Ad:
#7: google.com
- Estimated Q4 Ad Spend: $24.1M
- Top 3 Traffic Sources: Google, Direct Buy, Casale
- Top 3 Publishers: chowhound.com, theverge.com, vox.com
Top Ad:
#8: westernunion.com
- Estimated Q4 Ad Spend: $24.1M
- Top 3 Traffic Sources: MediaMath, Direct Buy, Outbrain
- Top 3 Publishers: answers.com, wikia.com, urbandictionary.com
Top Ad:
#9: walmart.com
- Estimated Q4 Ad Spend: $23.8M
- Top 3 Traffic Sources: Google, Direct Buy, Sharethrough
- Top 3 Publishers: babycenter.com, foodnetwork.com, usmagazine.com
Top Ad:
#10: dyson.com
- Estimated Q4 Ad Spend: $16.9M
- Top 3 Traffic Sources: Direct Buy, Google, Rubicon
- Top 3 Publishers: nypost.com, usnews.com, yahoo.com
Top Ad:
#11: americanexpress.com
- Estimated Q4 Ad Spend: $16.7M
- Top 3 Traffic Sources: Google, Direct Buy, RocketFuel
- Top 3 Publishers: ebay.com, forbes.com, msnbc.com
Top Ad:
#12: microsoft.com
- Estimated Q4 Ad Spend: $15.5M
- Top 3 Traffic Sources: Direct Buy, Google, Taboola
- Top 3 Publishers: forbes.com, stackexchange.org, stackoverflow.com
Top Ad:
#13: att.com
- Estimated Q4 Ad Spend: $14M
- Top 3 Traffic Sources: Google, Direct Buy, TribalFusion
- Top 3 Publishers: huffingtonpost.com, gottabemobile.com, tvguide.com
Top Ad:
#14: paypal.com
- Estimated Q4 Ad Spend: $13.7M
- Top 3 Traffic Sources: Google, Conversant, Advertising.com
- Top 3 Publishers: forbes.com, imgur.com, bbc.com
Top Ad:
#15: aarp.org
- Estimated Q4 Ad Spend: $12.9M
- Top 3 Traffic Sources: Outbrain, Google, Direct Buy
- Top 3 Publishers: go.com, clevelandclinic.com, foodnetwork.com
Top Ad:
#16: retailmenot.com
- Estimated Q4 Ad Spend: $12.6M
- Top 3 Traffic Sources: Google, TheTradeDesk, Taboola
- Top 3 Publishers: roasted.com, shareably.com, imgur.com
Top Ad:
#17: vanguard.com
- Estimated Q4 Ad Spend: $12.4M
- Top 3 Traffic Sources: Direct Buy, Google, Rubicon
- Top 3 Publishers: yahoo.com, thestreet.com, fool.com
Top Ad:
#18: zulily.com
- Estimated Q4 Ad Spend: $12.1M
- Top 3 Traffic Sources: Google, Advertising.com, MsnDisplay
- Top 3 Publishers: tumblr.com, accuweather.com, nypost.com
Top Ad:
#19: lowermybills.com
- Estimated Q4 Ad Spend: $12M
- Top 3 Traffic Sources: Google, Taboola, Advertising.com
- Top 3 Publishers: huffingtonpost.com, photobucket.com, cbnsnews.com
Top Ad:
#20: chevrolet.com
- Estimated Q4 Ad Spend: $11.6M
- Top 3 Traffic Sources: Direct Buy, Google, Advertising.com
- Top 3 Publishers: huffingtonpost.com, kbb.com, caranddriver.com
Top Ad:
