The Top 20 Advertisers of Q4 2016

2016 is officially over – happy 2017!

Let’s take a peek at who spent the most in Q4 2016.

#1: jet.com

• Estimated Q4 Ad Spend: $54.7M
• Top 3 Traffic Sources: Google, Direct Buy, Casale
• Top 3 Publishers: shareably.net, tumblr.com, wikihow.com

Top Ad:

#2: sling.com

• Estimated Q4 Ad Spend: $36.9M
• Top 3 Traffic Sources: Google, Direct Buy, TribalFusion
• Top 3 Publishers: pcworld.com, techhive.com, macworld.com

Top Ad:

#3: amazon.com

• Estimated Q4 Ad Spend: $36M
• Top 3 Traffic Sources: Direct Buy, Google, Conversant
• Top 3 Publishers: imdb.com, wikia.com, dpreview.com

Top Ad:

#4: fidelity.com

• Estimated Q4 Ad Spend: $30.8M
• Top 3 Traffic Sources: Direct Buy, Yahoo Gemini, Google
• Top 3 Publishers: yahoo.com, huffingtonpost.com, bankrate.com

Top Ad:

#5: edx.org

• Estimated Q4 Ad Spend: $27.8M
• Top 3 Traffic Sources: Rubicon, Direct Buy, OpenX
• Top 3 Publishers: yahoo.com, dailymotion.com, go.com

Top Ad:

#6: bestbuy.com

• Estimated Q4 Ad Spend: $25.7M
• Top 3 Traffic Sources: Direct Buy, Google, Tapad
• Top 3 Publishers: wikia.com, yahoo.com, forbes.com

Top Ad:

#7: google.com

• Estimated Q4 Ad Spend: $24.1M
• Top 3 Traffic Sources: Google, Direct Buy, Casale
• Top 3 Publishers: chowhound.com, theverge.com, vox.com

Top Ad:

#8: westernunion.com

• Estimated Q4 Ad Spend: $24.1M
• Top 3 Traffic Sources: MediaMath, Direct Buy, Outbrain
• Top 3 Publishers: answers.com, wikia.com, urbandictionary.com

Top Ad:

#9: walmart.com

• Estimated Q4 Ad Spend: $23.8M
• Top 3 Traffic Sources: Google, Direct Buy, Sharethrough
• Top 3 Publishers: babycenter.com, foodnetwork.com, usmagazine.com

Top Ad:

#10: dyson.com

• Estimated Q4 Ad Spend: $16.9M
• Top 3 Traffic Sources: Direct Buy, Google, Rubicon
• Top 3 Publishers: nypost.com, usnews.com, yahoo.com

Top Ad:

#11: americanexpress.com

• Estimated Q4 Ad Spend: $16.7M
• Top 3 Traffic Sources: Google, Direct Buy, RocketFuel
• Top 3 Publishers: ebay.com, forbes.com, msnbc.com

Top Ad:

#12: microsoft.com

• Estimated Q4 Ad Spend: $15.5M
• Top 3 Traffic Sources: Direct Buy, Google, Taboola
• Top 3 Publishers: forbes.com, stackexchange.org, stackoverflow.com

Top Ad:

#13: att.com

• Estimated Q4 Ad Spend: $14M
• Top 3 Traffic Sources: Google, Direct Buy, TribalFusion
• Top 3 Publishers: huffingtonpost.com, gottabemobile.com, tvguide.com

Top Ad:

#14: paypal.com

• Estimated Q4 Ad Spend: $13.7M
• Top 3 Traffic Sources: Google, Conversant, Advertising.com
• Top 3 Publishers: forbes.com, imgur.com, bbc.com

Top Ad:

#15: aarp.org

• Estimated Q4 Ad Spend: $12.9M
• Top 3 Traffic Sources: Outbrain, Google, Direct Buy
• Top 3 Publishers: go.com, clevelandclinic.com, foodnetwork.com

Top Ad:

#16: retailmenot.com

• Estimated Q4 Ad Spend: $12.6M
• Top 3 Traffic Sources: Google, TheTradeDesk, Taboola
• Top 3 Publishers: roasted.com, shareably.com, imgur.com

Top Ad:

#17: vanguard.com

• Estimated Q4 Ad Spend: $12.4M
• Top 3 Traffic Sources: Direct Buy, Google, Rubicon
• Top 3 Publishers: yahoo.com, thestreet.com, fool.com

Top Ad:

#18: zulily.com

• Estimated Q4 Ad Spend: $12.1M
• Top 3 Traffic Sources: Google, Advertising.com, MsnDisplay
• Top 3 Publishers: tumblr.com, accuweather.com, nypost.com

Top Ad:

#19: lowermybills.com

• Estimated Q4 Ad Spend: $12M
• Top 3 Traffic Sources: Google, Taboola, Advertising.com
• Top 3 Publishers: huffingtonpost.com, photobucket.com, cbnsnews.com

Top Ad:

#20: chevrolet.com

• Estimated Q4 Ad Spend: $11.6M
• Top 3 Traffic Sources: Direct Buy, Google, Advertising.com
• Top 3 Publishers: huffingtonpost.com, kbb.com, caranddriver.com

Top Ad: