What To Do If You’ve Overspent Your Client’s Budget and How Not to Repeat It
“Oh, no!” That’s probably every contractor’s reaction on realizing they’ve exceeded the client’s budget. For an agency, mistakes like this can cost big money or spell the loss of an important client. For an advertising specialist who overspends the budget, it can even result in losing a job. But don’t despair. We’ve got you covered. In this article, we’ll explain what to do and how to make sure it never happens again. What To Do When You’ve Overspent First, don’t...
Roman Davydov
Customer Psychology › 6 min read
Three Things That Are Trying To Kill Display Ads And Just Can’t Do It!
“The report of my death was an exaggeration” Mark Twain In 2016, the amount of money spent on display advertising in the US surpassed what was spent on Search for the first time ever. In 2017, spending on display in the US will hit $40.86 billion. But even with positive news like that, there are still a few problems display still hasn’t solved. In this article, we’re going to discuss what I see as the three biggest problems...
Terenty Marinich
Advertising Basics › 4 min read
9 Things Every Ad Agency Client Hates and How to Avoid Them [Infographic]
If you’re on the agency side, this scenario has probably happened to you: a client suddenly stops answering your emails or they have abruptly broken off relations with your agency – sometimes without even giving a reason why. If you’re a client, you rely on an ad agency to deliver professional service that gets results, but chances are you’ve had a bad experience with at least one agency before. In this post, we’ve listed the most important things that...
Roman Davydov
Customer Psychology › 7 min read
3 Secrets of Mack Weldon’s Display Campaigns That All Apparel Advertisers Should Know
Men’s underwear is a billion dollar industry, and it’s on track to grow even bigger. A recent Men’s Underwear Market Report predicts that “increasing numbers of metrosexual men in the U.S. [are] anticipated to fuel revenue growth of the boxer shorts segment during the period 2016-2026.” With so much market growth on the horizon, we decided to do a deep-dive into how Mack Weldon, a popular men’s underwear maker, runs its display campaigns. Last year, Mack Weldon made the...
Roman Davydov
Native Advertising › 4 min read
Must-Have Banner Sizes for a Quick Start of a Display Campaign (Based On 40K+ Banner Analysis)
What would you do if you had to immediately run a display ad campaign? You know what your specific budget is; it’s also likely that you know which ad networks or publishers you intend on using to distribute your ads. Among other things, you’ll need to assign the task of banner ad creation to your web designer. To do this, you will have to choose the sizes of these banners. This is an important decision because different sizes have...
Roman Davydov
Targeting Strategies › 6 min read
Escaping Advertiser Hell: How to Get Over the AdBlock Hurdle [with Infographic]
Quick: What’s the most annoying display ad you’ve seen recently? Was it an auto-play video? A page take-over? An interstitial that forced you to wait 20 seconds before you could see the content you came for? Take your pick… it’s easy to find dozens of examples. [Image Source: flickr.com] If you’re constantly annoyed by these intrusive ads, you’re not alone. These types of experiences have been driving the growth of ad blocking for quite a while now. Even unsophisticated...
Terenty Marinich
Ad Networks › 6 min read
New Feature: Smart Alerts + India Data is Live
Our crack engineers have been hard at work since the beginning of the year and we’re pleased to announce two new updates. New Coverage for India For the record, when it comes to spending on digital advertising, India is no slouch. In fact, according to eMarketer, India is on track to surpass $1 billion in digital ad spend this year. So if you’re already an Adbeat customer, by all means, start digging in! Finding data for India is easy…....
Mark Perez
Announcements › 2 min read
Expert Interview: Jeff Cordeiro Talks Mobile Game Monetization & Display Advertising
Jeff Cordeiro is the COO of MUNDOmedia Ltd. MUNDOmedia is a large digital agency that helps app developers get more users and engagement through paid traffic and other sources. Jeff graciously gave us the chance to tell us about current trends in the mobile advertising landscape, what games are working, and why PokemonGo and augmented reality is the future of mobile games. Bradley Nickel: Tell us a bit about MundoMedia and what you guys do. Jeff Cordeiro: MundoMedia is a data-driven app...
Bradley Nickel
Expert Interviews › 4 min read
4 Winning Native Ad Tactics From Top Fashion Retail Marketers
There I was, reading about the Westworld finale on Variety (don’t worry, no spoilers), when I’m offered six more articles to read. They all look pretty interesting, but only two actually have to do with TV, while the others are about fashion and celebrity. So, how did an ad for a Macy’s sale end up in my article about an HBO show about robots? The power of native advertising. Evidently, native ads are doing something right. According to eMarketer,...
Bradley Nickel
Beauty and Fitness › 4 min read
The Top 20 Advertisers of Q4 2016
2016 is officially over – happy 2017! Let’s take a peek at who spent the most in Q4 2016. #1: jet.com Estimated Q4 Ad Spend: $54.7M Top 3 Traffic Sources: Google, Direct Buy, Casale Top 3 Publishers: shareably.net, tumblr.com, wikihow.com Top Ad: #2: sling.com Estimated Q4 Ad Spend: $36.9M Top 3 Traffic Sources: Google, Direct Buy, TribalFusion Top 3 Publishers: pcworld.com, techhive.com, macworld.com Top Ad: #3: amazon.com Estimated Q4 Ad Spend: $36M Top 3 Traffic Sources: Direct Buy, Google, Conversant Top 3 Publishers:...
Mike Colella
Quarterly Spend Reports › 2 min read