- Blog
- >
- Case Study
How Dating Apps Spend Millions on Native Ads to Get More Singles Aboard
According to Statista, 8% of 18– to 29-year-olds are in a committed relationship with a partner or spouse they met online. Using a dating app has become a meaningful and common method for people to find the love of their life. Of course, there are many more people out there using these various apps looking for casual dating, friendship, and other things. Within this pool of eager singles, you have a plethora of subcategories for different niches and preferences....
Arvind Kesh
Case Study - 7 min read
How the Biggest Antivirus Companies spend their Advertising Budgets
The internet has become an integral part of human civilization. Every day, thousands of new users are gaining access to it. It’s not just about social media, though: The internet is changing the way we conduct monetary transactions. Even governments are using the internet for important missions. With such huge implications, threats also have become more dangerous. Too much is at stake. This is why the global antivirus market is booming. According to SBWIRE, the global antivirus-software market is...
Arvind Kesh
Case Study - 8 min read
How 3 Web Hosting Platforms use Digital Ads to Generate Leads
The web hosting industry is set to be a $154 billion market in 2022. Tens of thousands of companies are competing for a diverse audience — from college kids to multi-national corporations. To stay in business, most companies have differentiated themselves by catering to a specific niche. The best of the lot use digital advertising channels to reach the top: Rackspace has dominated the high-end corporate world with their interactive HTML5 ads that can test a website’s server speeds....
Milveen Eke-Allen
Case Study - 8 min read
How the Best Project Management Companies Spend their Advertising Budgets
Project management companies face a huge challenge when it comes to acquiring customers. The project management industry is huge—it is set to hit $6.7 billion by the year 2022—and the number of tools on the market is exploding as well. That means that companies in this space face an unprecedented amount of competition when it comes to getting in front of potential users. To cut through the noise, the best of the best are using digital advertising. We analyzed...
Arvind Kesh
Case Study - 9 min read
How Leading Website Builder Platforms Manage Their Advertising Campaigns
We’re living in the golden age of tech where it’s becoming increasingly easier to create customized experiences for customers. One place we’re seeing this is in website design. Instead of hiring an expensive developer to build a site or spending hours trying to learn code and building a website DIY-style, online website builders are the new go-to because they help users save time and money. With professional results that look like a developer invested several hours building, what user...
Milveen Eke-Allen
Case Study - 8 min read