How the Best Gaming Sites Choose Their Ad Networks

Gaming has come a long way. Over the past few decades it’s evolved from pixelated arcade games to gaming consoles and handheld devices to high-def online games. Gaming still has its roots in entertainment, but the industry also includes educational and gambling options as well. This evolution means that there are millions of users to target with hundreds of games competing for attention. The most successful games — from multiple player to educational brain games — have shown staying...

Milveen Eke-Allen

Case Study - 8 min read

Advertising Strategies from the Billion Dollar Business of Meal Kit Delivery

In 2012, Matt Salzberg, Ilia Papas, and Matt Wadiak founded Blue Apron, a cost-effective way for people to easily prepare meals without needing to scour the aisles of their supermarket looking for every single ingredient in a complex recipe. They began beta testing the product by sending their pre-assembled meal kits to friends. That was then. This is now: Blue Apron ships an estimated 8 million meal kits a month. It has also raised over $193.8M in venture capital...

Bradley Nickel

Case Study - 7 min read

The Business of Display Part 8: Credit Card Affiliate Offers

If you want to look at America’s addictions, look at some of the biggest spenders on Display. We’re addicted to celebrity gossip. We’re addicted to sports and political news. We’re addicted to weight loss and beauty. And most of all: We’re addicted to credit. We received pre-approved credit card offers the day we turned 18. There are stories of dead dogs receiving credit cards and toddlers receiving cards with limits higher than those of their parents. Soon we discovered...

Bradley Nickel

Case Study - 7 min read

0 to 1 Million Customers in 3 Months: Jet’s Display Strategy Revealed

Many start-up founders dream of being acquired by a massive Fortune 500 company. Well, less than 2 years after launch, Jet has been acquired by Wal-Mart for ~$3 billion. This was a major power play for Wal-Mart, as it attempts to compete with eCommerce juggernaut Amazon.com. Wal-Mart may never catch up to Amazon even after acquiring Jet (the critics are unoptimistic), but there’s no doubt that Jet must have been doing something right if it was able to get...

Bradley Nickel

Case Study - 4 min read

Trump vs. Clinton on Display Part 2: Donald Trump

Note: This is Part 2 in a two-part series that reveals the two presidential candidates’ Display strategies. Click here to see Part 1: Hillary Clinton. As of June 2016, there were rumors that the Trump campaign was running low on funds. Subsequently, Trump blatantly started asking for public donations from supporters. There have been a few controversies over who he is asking and who is giving Trump these funds. We’re not here to talk about those controversies. We’re here...

Bradley Nickel

Case Study - 4 min read

Trump vs. Clinton on Display Part 1: Hillary

One of our most popular (and controversial) posts earlier this year revealed the display advertising strategies for the 2016 presidential candidates. Well, a lot has happened since then. The primaries are over, and only two contenders are left standing in the ring: Now it’s time to drill down into the current Display strategies for Clinton and Trump. First, if you go back in in time and read the original post, you’d see that Trump was not running any paid traffic...

Bradley Nickel

Case Study - 3 min read