Most brand spotlights on this blog track advertisers that spend consistently, test dozens of creative variations, and iterate on landing pages every few weeks. Old El Paso’s summer 2026 flight is the opposite of that story, and that’s exactly why it’s worth studying. In the 90 days between May 20 and August 17, 2026, Old El Paso put an estimated $36.2 million in US ad spend behind a campaign that ran almost entirely on YouTube — and almost entirely...
Auto insurance is one of the most fought-over advertising categories in the US. It’s a roughly $350 billion-a-year industry in direct written premiums, and because coverage is legally required in nearly every state, the competition isn’t about creating demand — it’s about being the name a shopper remembers the moment they start comparing quotes. That dynamic has turned GEICO, Progressive, State Farm, Allstate, and Liberty Mutual into some of the most consistent advertisers in the country, year after year,...
Red Bull doesn’t advertise the way most beverage companies do. It doesn’t run coupon campaigns, loyalty offers, or grocery circulars. It runs video at a scale that would make a Hollywood studio envious — and it uses display advertising not to push promotions, but to pull audiences into an ongoing stream of events, seasonal product launches, and branded entertainment. Over the past year, Adbeat tracked Red Bull generating an estimated 4.2 billion impressions across display and video channels —...
Whether you write professionally, like to keep your masterpieces within the notes app, or just stick to writing work emails, you’ve probably heard of (and even used) Grammarly. With a motto of “better writing, better results,” this writing assistant app was founded in 2009 to help people write better, plagiarism-free content. Since its inception, this company has spent a fortune on display ad campaigns, with an estimated ad spend of $210.8M in the last year alone. Clearly, this has...
Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 trillion, according to a 2015 Nilsen report. Let’s take a closer look at their advertising strategy: 2006: ‘Life Takes VISA’ After 20 years, VISA replaced their well-known tagline—”It’s everywhere you want to...
Founded in 2006, Zillow is a real estate marketplace created by Spencer Rascoff (Cofounder of Hotwire), and former Microsoft executives + founders of Expedia—Rich Barton and Lloyd Frink. Apart from providing the estimated value of homes across the United States, the platform also offers several other features including price comparison of homes in and around a certain area; price change of a property within a given time frame (from one, to five, or even 10 years), a “Make Me...
