How the Best Gaming Sites Choose Their Ad Networks

Gaming has come a long way. Over the past few decades it’s evolved from pixelated arcade games to gaming consoles and handheld devices to high-def online games. Gaming still has its roots in entertainment, but the industry also includes educational and gambling options as well. This evolution means that there are millions of users to target with hundreds of games competing for attention. The most successful games — from multiple player to educational brain games — have shown staying...

Milveen Eke-Allen

Ad Networks › 8 min read

How 4 Types of Education Sites Use Advertising to Maximize Their Lead Generation

Education is a big industry: From storied universities with massive endowments to learning apps with millions of users, it’s one of the most lucrative around the world, clocking in at an estimated global $1.9 trillion in 2017. That makes sense—everyone needs an education! With all of the competition in the education space, it’s no surprise that education apps and universities also spend big—on advertising. As of 2017, advertising spending for educational services had reached $1.91 billion in the U.S...

Milveen Eke-Allen

Ad Networks › 11 min read

4 Unique Calls to Action Used in Long-Running Ad Campaigns

Download, start now, get started. You see calls to action (CTA) like these all the time, but do you ever stop to think about their impact on your ad campaigns? Oftentimes, CTAs are an afterthought hastily tacked onto the bottom of an ad. Leads know you want them to click the button so it doesn’t matter what it says, right? Well, not quite. CTAs are just as important as the ad copy and need just as much attention. CTAs...

Milveen Eke-Allen

Copywriting › 8 min read

How to Choose a Native Ad Network

Remember when the advertising strategy of choice used to be the “one size fits all” approach? There were only a handful of TV channels and newspapers to choose from so everyone saw the same ads regardless of their interests. Fortunately for advertisers — and customers — advertising has evolved to be able to show audiences exactly what they need. In fact, online advertising has emerged as the most pervasive form of advertising, especially because it allows for more refined...

Milveen Eke-Allen

Ad Networks › 8 min read

What We Can Learn From How the Top Weight Loss Advertisers Manage Their Campaigns

The bigger your advertising budget, the better. More money means more flexibility to choose where you advertise and how you target your audience. You don’t have to pick and choose advertising channels based on cost—you can pick them based on what’s most relevant to your target audience. But having a big budget isn’t without its drawbacks. Whether your budget is big or small, you have to figure out the best way to spend it. A bigger budget means you...

Bradley Nickel

Advertising Basics › 10 min read

First Google Display Campaigns Are Tricky: Here’s How to Fix Traffic & Conversion Problems

Creating a successful campaign on Google Display can be tricky. Just ask my friend Bob. Note: Urban Dictionary defines “my friend” as ‘a phrase that people use when they are too embarrassed to admit they are talking about themselves’. I assure you, that’s not the case here. [Image source: wikipedia.org] Bob works at an ecommerce store that sells construction equipment and was tasked with creating a campaign for generating leads. For his first campaign Bob had a budget of...

Terenty Marinich

Conversion Optimization › 5 min read

A Guide for Ad Agencies: How to Get Clients to Increase Their Advertising Budgets

Imagine that you have been running ad campaigns for a client for a year, and it’s been going well. You can and should suggest increasing the ad budget to your client, but you must make sure that the client will get benefit from the extra cost. If the agency’s goal is only increasing its own revenues, it will be extremely difficult to “sell” this idea to the client. In this post we’ll cover a 4 point strategy to help...

Terenty Marinich

Advertising Basics › 5 min read

E-commerce Landing Page Showdown – Which Footwear Advertiser Comes Out on Top?

Footwear is a multi-billion dollar industry. Nike Inc.’s market capitalization alone is $105.3 billion and growing.   [Image Source: nytimes.com] To sell more shoes, footwear advertisers have invested heavily in display advertising.  As a result, there’s a lot of data that we can look at.  But for this post, we decided to focus on comparing the landing pages of some top footwear advertisers. Meet the Candidates For our analysis we looked in Adbeat and chose three high-spending footwear advertisers....

Terenty Marinich

eCommerce › 6 min read

A Step by Step Guide on How to Analyze Performance of Your Ad Campaigns on Google Display Network

In this guide, we will talk about various ways to analyze the performance of your ad campaigns on Google Display Network. This analysis is performed with the help of the following metrics and dimensions: Conversions, Bounce Rate, Cost per Conversion, Clickthrough Rate (CTR), Demographics, and Traffic from different devices. Note: This article is for people who manage Google Display Network Campaigns. Reader’s level of training: Beginner/Intermediate. 1. Make sure that conversion tracking is turned on and is working. Go to Adwords and sign...

Terenty Marinich

Google Display Network › 4 min read

Can You Go Wrong with Health Insurance Banners? (These 2 Cases Prove You Can!)

A couple of weeks ago, while spending a weekend at my country house, I fell ill. My head was aching terribly and my throat was sore. As luck would have it, there wasn’t a single bottle of aspirin in the house. My only option was to start browsing health-related websites looking for home remedies I might be able to use. While on these sites I started noticing a lot of health insurance banners.  The odd thing was, some of...

Roman Davydov

Health › 4 min read