Programmatic advertising vs Google Display Network: Which one should you choose?

In the advertising world, there is much confusion about the difference between programmatic advertising and the Google Display Network (GDN). After display advertising became a thing, it was ad networks like GDN that helped advertisers to connect with many publications. But for almost a decade, programmatic advertising has grown to become the number one way to buy display ad space. Now, programmatic advertising accounts for 82.5% of total digital as spend. [Source: eMarketer] For starters, the most important thing...

Arvind Kesh

Google Display Network › 5 min read

What is Programmatic Advertising: The Beginner’s Guide

Programmatic advertising has become the center of attraction in the advertising world. As you can see, it is growing an additional ten billion dollars every year: It accounts for 82.5% of total digital display ad spending right now and this number will only increase. So how did it all start? When digital advertising first came up in the early 1990s, everything was manual. It worked just like traditional media. Advertisers had to reach out to each publisher and negotiate....

Arvind Kesh

Advertising Basics › 8 min read

What is Display advertising: The Ultimate Guide

When the internet was born, display ads were the very first form of digital advertising. Back then, they were called banner ads. But they died a slow natural death, mainly because they were super intrusive and irrelevant to web users. To provide some perspective, the CTRs of the first banner ads back in 1994 were 78%. Now the average CTR in the U.S. is 0.8%, half of which are accidental clicks. However, with better technology, we are now seeing...

Arvind Kesh

The Beginner's Guide to Display Advertising › 10 min read

What is Native Advertising and why is it so effective?

According to an Adobe survey, 45% of respondents had no desire to view ads. The main reason? Most ads are intrusive. People get hit by an average of 5,000 ads per day! After a while, they just become blind to those ads. Native advertising solves this huge psychological challenge of intrusion. These are ads that are designed to blend into the natural content of a website. The automobile and travel industries are the top industries using native advertising. If...

Arvind Kesh

Advertising Basics › 5 min read

How Dating Apps Spend Millions on Native Ads to Get More Singles Aboard

According to Statista, 8% of 18– to 29-year-olds are in a committed relationship with a partner or spouse they met online. Using a dating app has become a meaningful and common method for people to find the love of their life. Of course, there are many more people out there using these various apps looking for casual dating, friendship, and other things. Within this pool of eager singles, you have a plethora of subcategories for different niches and preferences....

Arvind Kesh

Case Study › 7 min read

How the Biggest Antivirus Companies spend their Advertising Budgets

The internet has become an integral part of human civilization. Every day, thousands of new users are gaining access to it. It’s not just about social media, though: The internet is changing the way we conduct monetary transactions. Even governments are using the internet for important missions. With such huge implications, threats also have become more dangerous. Too much is at stake. This is why the global antivirus market is booming. According to SBWIRE, the global antivirus-software market is...

Arvind Kesh

Case Study › 8 min read

How 3 Web Hosting Platforms use Digital Ads to Generate Leads

The web hosting industry is set to be a $154 billion market in 2022. Tens of thousands of companies are competing for a diverse audience — from college kids to multi-national corporations. To stay in business, most companies have differentiated themselves by catering to a specific niche. The best of the lot use digital advertising channels to reach the top: Rackspace has dominated the high-end corporate world with their interactive HTML5 ads that can test a website’s server speeds....

Milveen Eke-Allen

Case Study › 8 min read

How the Best Project Management Companies Spend their Advertising Budgets

Project management companies face a huge challenge when it comes to acquiring customers. The project management industry is huge—it is set to hit $6.7 billion by the year 2022—and the number of tools on the market is exploding as well. That means that companies in this space face an unprecedented amount of competition when it comes to getting in front of potential users. To cut through the noise, the best of the best are using digital advertising. We analyzed...

Arvind Kesh

Case Study › 9 min read

How Leading Website Builder Platforms Manage Their Advertising Campaigns

We’re living in the golden age of tech where it’s becoming increasingly easier to create customized experiences for customers. One place we’re seeing this is in website design. Instead of hiring an expensive developer to build a site or spending hours trying to learn code and building a website DIY-style, online website builders are the new go-to because they help users save time and money. With professional results that look like a developer invested several hours building, what user...

Milveen Eke-Allen

Case Study › 8 min read

How the Best Gaming Sites Choose Their Ad Networks

Gaming has come a long way. Over the past few decades it’s evolved from pixelated arcade games to gaming consoles and handheld devices to high-def online games. Gaming still has its roots in entertainment, but the industry also includes educational and gambling options as well. This evolution means that there are millions of users to target with hundreds of games competing for attention. The most successful games — from multiple player to educational brain games — have shown staying...

Milveen Eke-Allen

Ad Networks › 8 min read