7 Landing Page Styles That Convert on Native Part 1: Taboola

Note: This is part 1 in a three-part series that covers which landing page styles are converting for direct response advertisers on the most popular Native networks. This post covers landing pages that currently work on Taboola. Part 2 (Revcontent) and part 3 (Outbrain) will be published in the upcoming weeks. Have you tested running traffic on Taboola? If you haven’t, then you’re really missing out. Some of the largest direct response advertisers spend upwards of $100k/month on Taboola...

Bradley Nickel

Native Advertising - 6 min read

How To Increase Your eCommerce Traffic & Sales With Native Advertising

Since 2014, we’ve seen a massive rise in the number of advertisers testing out Native Ads. Looking inside Adbeat, the majority of Native advertisers fit into a few categories: Direct Response (information products and supplements) Digital publishers (viral news and celebrity gossip sites) Big brands However, we’re seeing more eCommerce sites throw their hats into the ring. eCommerce sites tend to stick with tried and true networks, like Google AdWords. This continues to be the trend. Yet, there are a...

Bradley Nickel

Native Advertising - 5 min read

How Answers.com Uses Native Advertising To Make Millions in Ad Revenue

Looking for ways to drive more traffic and bring in more ad revenue? Look no further than Answers.com for inspiration. Answers.com is a large Q&A community that was created back in 1999. Originally called “GuruNet”, the company went public in 2004 and later changed their name to Answers.com. Although they’ve been around for close to two decades, much of their recent growth has been fueled by content promotion through Native Ad networks. Answers.com is one of the largest spenders across...

Bradley Nickel

Native Advertising - 4 min read

The Seven Deadly Sins of Native Content

According to Statista.com, Native advertising spend is expected to reach nearly nine billion U.S. dollars by 2018. Who’s spending all this money? You might be surprised when you find out. It’s not the big brands. It’s not the direct response advertisers. Although both continue to direct more ad spend toward native.) Some of the top spenders on networks like Outbrain and Taboola are ad arbitrage sites. These are the viral content, celebrity gossip, and sports news sites that make money...

Bradley Nickel

Native Advertising - 6 min read

How To Write a Native Ad Landing Page (3 Case Studies)

We’ve written in the past about Native Ad Networks (also known as “Content Discovery Networks“) and how large advertisers are allocating portions of their ad spend to networks like Taboola and Outbrain. We’ve also written about how they’ve been switching over to pre sell pages from traditional sales letter, VSL and opt-in pages. One of the benefits to using a landing page in this style is that you don’t have to be an expert copywriter to put together an effective page....

Bradley Nickel

Native Advertising - 7 min read

76 Traffic Sources That Aren’t Google Adwords

People ask us what other traffic sources are out there besides Google Adwords. Below you’ll find a list of 76 of them. The list spans various network types, from Native Ad Networks (like Taboola and Outbrain) to mobile networks (MoPub). It also includes a few niche networks that target the wealthy, prospects interested in fashion, female bloggers, etc. This list is perfect for anyone in any niche who wants to scale their campaigns beyond Google. BingAds http://bingads.com ContentAd https://www.content.ad/ Outbrain http://outbrain.com...

Bradley Nickel

Native Advertising - < 1