Founded in 1966, Edmunds is a one-stop online resource for automotive information including car prices, dealer inventory listings, national incentives database, and vehicle comparisons. Using images, videos, news articles, blog posts, and discussion boards, the company caters to users looking to learn more about SUVs, sedans, minivans, wagons, trucks, luxury cars, coupes, crossovers, electric cars, and hatchbacks. Over the years, Edmunds has launched: a free online magazine for auto-enthusiasts, Car Week—a week-long event to connect car dealers with customers,...
According to an Adobe survey, 45% of respondents had no desire to view ads. The main reason? Most ads are intrusive. People get hit by an average of 5,000 ads per day! After a while, they just become blind to those ads. Native advertising solves this huge psychological challenge of intrusion. These are ads that are designed to blend into the natural content of a website. The automobile and travel industries are the top industries using native advertising. If...
According to Statista, 8% of 18– to 29-year-olds are in a committed relationship with a partner or spouse they met online. Using a dating app has become a meaningful and common method for people to find the love of their life. Of course, there are many more people out there using these various apps looking for casual dating, friendship, and other things. Within this pool of eager singles, you have a plethora of subcategories for different niches and preferences....
Remember when the advertising strategy of choice used to be the “one size fits all” approach? There were only a handful of TV channels and newspapers to choose from so everyone saw the same ads regardless of their interests. Fortunately for advertisers — and customers — advertising has evolved to be able to show audiences exactly what they need. In fact, online advertising has emerged as the most pervasive form of advertising, especially because it allows for more refined...
Men’s underwear is a billion dollar industry, and it’s on track to grow even bigger. A recent Men’s Underwear Market Report predicts that “increasing numbers of metrosexual men in the U.S. [are] anticipated to fuel revenue growth of the boxer shorts segment during the period 2016-2026.” With so much market growth on the horizon, we decided to do a deep-dive into how Mack Weldon, a popular men’s underwear maker, runs its display campaigns. Last year, Mack Weldon made the...
There I was, reading about the Westworld finale on Variety (don’t worry, no spoilers), when I’m offered six more articles to read. They all look pretty interesting, but only two actually have to do with TV, while the others are about fashion and celebrity. So, how did an ad for a Macy’s sale end up in my article about an HBO show about robots? The power of native advertising. Evidently, native ads are doing something right. According to eMarketer,...
