What We Can Learn From How the Top Weight Loss Advertisers Manage Their Campaigns

The bigger your advertising budget, the better. More money means more flexibility to choose where you advertise and how you target your audience. You don’t have to pick and choose advertising channels based on cost—you can pick them based on what’s most relevant to your target audience. But having a big budget isn’t without its drawbacks. Whether your budget is big or small, you have to figure out the best way to spend it. A bigger budget means you...

Bradley Nickel

Markets & Brands - 10 min read

E-commerce Landing Page Showdown – Which Footwear Advertiser Comes Out on Top?

Footwear is a multi-billion dollar industry. Nike Inc.’s market capitalization alone is $105.3 billion and growing.   [Image Source: nytimes.com] To sell more shoes, footwear advertisers have invested heavily in display advertising.  As a result, there’s a lot of data that we can look at.  But for this post, we decided to focus on comparing the landing pages of some top footwear advertisers. Meet the Candidates For our analysis we looked in Adbeat and chose three high-spending footwear advertisers....

Terenty Marinich

Markets & Brands - 6 min read

Can You Go Wrong with Health Insurance Banners? (These 2 Cases Prove You Can!)

A couple of weeks ago, while spending a weekend at my country house, I fell ill. My head was aching terribly and my throat was sore. As luck would have it, there wasn’t a single bottle of aspirin in the house. My only option was to start browsing health-related websites looking for home remedies I might be able to use. While on these sites I started noticing a lot of health insurance banners.  The odd thing was, some of...

Roman Davydov

Markets & Brands - 4 min read

Expert Interview: Jeff Cordeiro Talks Mobile Game Monetization & Display Advertising

Jeff Cordeiro is the COO of MUNDOmedia Ltd. MUNDOmedia is a large digital agency that helps app developers get more users and engagement through paid traffic and other sources. Jeff graciously gave us the chance to tell us about current trends in the mobile advertising landscape, what games are working, and why PokemonGo and augmented reality is the future of mobile games. Bradley Nickel: Tell us a bit about MundoMedia and what you guys do. Jeff Cordeiro: MundoMedia is a data-driven app...

Bradley Nickel

Markets & Brands - 4 min read

4 Winning Native Ad Tactics From Top Fashion Retail Marketers

There I was, reading about the Westworld finale on Variety (don’t worry, no spoilers), when I’m offered six more articles to read. They all look pretty interesting, but only two actually have to do with TV, while the others are about fashion and celebrity. So, how did an ad for a Macy’s sale end up in my article about an HBO show about robots? The power of native advertising. Evidently, native ads are doing something right. According to eMarketer,...

Bradley Nickel

Markets & Brands - 4 min read

Advertising Strategies from the Billion Dollar Business of Meal Kit Delivery

In 2012, Matt Salzberg, Ilia Papas, and Matt Wadiak founded Blue Apron, a cost-effective way for people to easily prepare meals without needing to scour the aisles of their supermarket looking for every single ingredient in a complex recipe. They began beta testing the product by sending their pre-assembled meal kits to friends. That was then. This is now: Blue Apron ships an estimated 8 million meal kits a month. It has also raised over $193.8M in venture capital...

Bradley Nickel

Markets & Brands - 7 min read