How the Biggest Antivirus Companies spend their Advertising Budgets

The internet has become an integral part of human civilization. Every day, thousands of new users are gaining access to it. It’s not just about social media, though: The internet is changing the way we conduct monetary transactions. Even governments are using the internet for important missions. With such huge implications, threats also have become more dangerous. Too much is at stake. This is why the global antivirus market is booming. According to SBWIRE, the global antivirus-software market is...

Arvind Kesh

Markets & Brands - 8 min read

How 3 Web Hosting Platforms use Digital Ads to Generate Leads

The web hosting industry is set to be a $154 billion market in 2022. Tens of thousands of companies are competing for a diverse audience — from college kids to multi-national corporations. To stay in business, most companies have differentiated themselves by catering to a specific niche. The best of the lot use digital advertising channels to reach the top: Rackspace has dominated the high-end corporate world with their interactive HTML5 ads that can test a website’s server speeds....

Milveen Eke-Allen

Markets & Brands - 8 min read

How the Best Project Management Companies Spend their Advertising Budgets

Project management companies face a huge challenge when it comes to acquiring customers. The project management industry is huge—it is set to hit $6.7 billion by the year 2022—and the number of tools on the market is exploding as well. That means that companies in this space face an unprecedented amount of competition when it comes to getting in front of potential users. To cut through the noise, the best of the best are using digital advertising. We analyzed...

Arvind Kesh

Markets & Brands - 9 min read

How Leading Website Builder Platforms Manage Their Advertising Campaigns

We’re living in the golden age of tech where it’s becoming increasingly easier to create customized experiences for customers. One place we’re seeing this is in website design. Instead of hiring an expensive developer to build a site or spending hours trying to learn code and building a website DIY-style, online website builders are the new go-to because they help users save time and money. With professional results that look like a developer invested several hours building, what user...

Milveen Eke-Allen

Markets & Brands - 8 min read

How the Best Gaming Sites Choose Their Ad Networks

Gaming has come a long way. Over the past few decades it’s evolved from pixelated arcade games to gaming consoles and handheld devices to high-def online games. Gaming still has its roots in entertainment, but the industry also includes educational and gambling options as well. This evolution means that there are millions of users to target with hundreds of games competing for attention. The most successful games — from multiple player to educational brain games — have shown staying...

Milveen Eke-Allen

Markets & Brands - 8 min read

What We Can Learn From How the Top Weight Loss Advertisers Manage Their Campaigns

The bigger your advertising budget, the better. More money means more flexibility to choose where you advertise and how you target your audience. You don’t have to pick and choose advertising channels based on cost—you can pick them based on what’s most relevant to your target audience. But having a big budget isn’t without its drawbacks. Whether your budget is big or small, you have to figure out the best way to spend it. A bigger budget means you...

Bradley Nickel

Markets & Brands - 10 min read