BFCM display ad strategy: Best practices from Home Depot, Pandora and more

Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend. Per Adobe Analytics, Cyber Monday remains the biggest online shopping day of all time, with total sales climbing 7.8 percent to $38 billion last year — including peak sales of $15.7 million per minute between 10:00 – 11:00 pm Eastern. With so much on the line, it makes sense to start planning your...

Phil Norris

Landing Pages - 6 min read

Airbnb, Booking.com and VRBO: Analyzing the display ad strategies of big travel brands

Now that summer is in full swing, many of us have one thing on our minds: travel. Interest in travel-related search topics like “hotel” spikes during the hottest months of the year… …prompting travel brands large and small to battle it out for our vacation bucks. But how do the travel industry’s biggest advertisers leverage display ads to differentiate themselves? Where are they spending their money? And what types of creatives and landing pages do they use? To answer...

Phil Norris

Landing Pages - 7 min read

8 persuasive Pride display ad campaigns (featuring Hulu, Tinder & more)

About one in 13 adults in the US now identifies as lesbian, gay, bisexual, transgender, queer, or some other sexual orientation besides heterosexual. Which makes Pride month a massive deal for pretty much every brand. And it’s even more essential for those with younger-skewing audiences, given that almost one in 10 millennials and more than one-fifth of Gen Z adults identify as LGBTQ+. Unsurprisingly, this means Pride has become a battleground for brands looking to target LGBTQ+ consumers —...

Phil Norris

Landing Pages - 5 min read

How flower delivery brands use display ads to boost Mother’s Day sales

There are two classic ways to show your mom how much you love her on Mother’s Day. One is to write it in a blog post for a leading competitive intelligence platform (I love you mom!). And the other is to say it with flowers. Most Americans choose option #2. Per the National Retail Federation, 74 percent of consumers sent their mom flowers for Mother’s Day 2023, making them the nation’s go-to Mother’s Day gift. On average, households spent...

Phil Norris

Landing Pages - 6 min read

More than music: How Spotify, Apple & Amazon promote their streaming platforms with display ads

Remember the days when listening to your favorite artist meant buying a record or CD? While vinyl album sales are on a strong upward trajectory, it’s fair to say we’re living in the digital music age. Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon. Which is music to the ears of the streaming industry, with 91 percent of US internet users listening via some...

Phil Norris

Landing Pages - 6 min read

The battle of Tax Day: Analyzing TurboTax, H&R Block and TaxAct’s display ad strategies

Tax Day wouldn’t rank too highly on most people’s lists of favorite dates. But for the tax software industry, it’s like Christmas, Easter, Valentine’s Day, and Black Friday all rolled into one. Per CivicScience, 39 percent of Americans in 2024 prepared (or planned to prepare) their taxes using tax software, with 23 percent using a free tool and 16 percent choosing a paid platform. Intuit TurboTax is comfortably the most popular tax tool, but there are a bunch of...

Phil Norris

Landing Pages - 6 min read