How WebMD (and Others) Use Display Ads to Make $10m+ in Ad Revenue

“On the internet, every headache becomes a brain tumor in four clicks or less.” – Ron Gutman According to the Pew Research Center, 72% of people looked online for health information within the past year. Bad for doctors (because the internet diagnosis is almost always some form of cancer). Good for the sites who provide this information and make millions in ad revenue every year. Health publishers like WedMD, Lifescript and Healthline are booming.  These sites bring in millions...

Bradley Nickel

Case Study - 3 min read

How Uber and Lyft Run Their Paid Traffic Campaigns

Uber and Lyft are two of the fastest growing businesses in the world. But what do their Display strategies look like? Combined, Uber and Lyft have spent an estimated $2M+ on Display advertising in the past 6 months. This is a drop in the bucket compared to what both companies are valued at ($41B and $4B respectively), but both companies appear to be making a big push at the end of the year/beginning of 2016 to use Display to...

Bradley Nickel

Case Study - 3 min read

Revealed: Display Advertising Strategies of 11 Fashion Startups

The new wave of fashion startups is revolutionizing the entire industry, and investors are taking notice. Millions of dollars in venture capital are being funneled into fashion businesses that sell everything from underwear (Mack Weldon), to fully custom suits and shirts (Indochino and Blank Label), and even trendy “try-before-you-buy” prescription eyeglasses (Warby Parker). CB Insights reports that fashion startup brands have gone from $25M in funding in 2010, to $235M in 2015. And as you might know, where there’s...

Bradley Nickel

Case Study - 9 min read

What Wealthfront and Betterment Can Teach You About Display Advertising

Are the days of fast-talking investment advisors in $3000 Armani suits, $150 haircuts and golden orange spray tans over? Maybe. Maybe not. What we do know is that more and more people are choosing to go with computers for their investment advice instead of living, breathing human beings. Specifically… “Robo-advisors.” What the heck’s a robo-advisor? Robo-advisors are automated investment services. You fill out a questionnaire about your income, investment goals and comfort with risk taking. Sophisticated computer algorithms then...

Bradley Nickel

Case Study - 6 min read

How Answers.com Uses Native Advertising To Make Millions in Ad Revenue

Looking for ways to drive more traffic and bring in more ad revenue? Look no further than Answers.com for inspiration. Answers.com is a large Q&A community that was created back in 1999. Originally called “GuruNet”, the company went public in 2004 and later changed their name to Answers.com. Although they’ve been around for close to two decades, much of their recent growth has been fueled by content promotion through Native Ad networks. Answers.com is one of the largest spenders across...

Bradley Nickel

Case Study - 4 min read

[Case Study] B2B SaaS Paid Advertising Strategies

We’ll be the first to admit it. Display Advertising can be tricky for B2B SaaS companies. Many factors which include a longer time to see a positive ROI (longer sales cycle), difficulty targeting business owners (not consumers) and the constant harping of “display doesn’t work” all contribute to B2B companies shying away from display. However, with the right targeting,  a good landing page and a long-term mindset, Display advertising can be a very effective channel for B2B SaaS companies. In today’s post you’ll see 5 different...

Bradley Nickel

Case Study - 6 min read