Many start-up founders dream of being acquired by a massive Fortune 500 company. Well, less than 2 years after launch, Jet has been acquired by Wal-Mart for ~$3 billion. This was a major power play for Wal-Mart, as it attempts to compete with eCommerce juggernaut Amazon.com. Wal-Mart may never catch up to Amazon even after acquiring Jet (the critics are unoptimistic), but there’s no doubt that Jet must have been doing something right if it was able to get...
Note: This is Part 2 in a two-part series that reveals the two presidential candidates’ Display strategies. Click here to see Part 1: Hillary Clinton. As of June 2016, there were rumors that the Trump campaign was running low on funds. Subsequently, Trump blatantly started asking for public donations from supporters. There have been a few controversies over who he is asking and who is giving Trump these funds. We’re not here to talk about those controversies. We’re here...
One of our most popular (and controversial) posts earlier this year revealed the display advertising strategies for the 2016 presidential candidates. Well, a lot has happened since then. The primaries are over, and only two contenders are left standing in the ring: Now it’s time to drill down into the current Display strategies for Clinton and Trump. First, if you go back in in time and read the original post, you’d see that Trump was not running any paid traffic...
Is it possible to make money on display by giving away coupon codes? Coupon sites are one of those “sexy” internet business models because they only require a little overhead to set up. You don’t have to create a physical or digital product. In fact, there are no deliverables whatsoever. Plus, it’s pretty easy to build goodwill with your visitors because you’re not selling anything. In fact, you’re giving them deals on stuff they already want to buy. This...
We live in a very judgmental society, especially when it comes to proper grammar and spelling. Many people are quick to assume that someone is incompetent or lazy if they spot a grammar or spelling mistake. We hate these people. There is even a derogatory term for them: “Grammar Nazis” The fact of the matter is that poor writing and grammar is an epidemic. The vast majority of our population has atrocious grammar. Even highly intelligent people may use...
Do you binge-watch Netflix? A recent Deloitte survey found that 70% of respondents reported binge-watching TV shows on Netflix and other streaming video services.That comes out to an average of five episodes in one sitting. The annual Netflix report claims that subscribers watch an average of 1 hour and 33 minutes of programming per day. Needless to say… we’re watching A LOT of Netflix. The fact is that fewer and fewer people watch “normal” television. Many of us prefer to...
