Is it possible to make money on display by giving away coupon codes? Coupon sites are one of those “sexy” internet business models because they only require a little overhead to set up. You don’t have to create a physical or digital product. In fact, there are no deliverables whatsoever. Plus, it’s pretty easy to build goodwill with your visitors because you’re not selling anything. In fact, you’re giving them deals on stuff they already want to buy. This...

We live in a very judgmental society, especially when it comes to proper grammar and spelling. Many people are quick to assume that someone is incompetent or lazy if they spot a grammar or spelling mistake. We hate these people. There is even a derogatory term for them: “Grammar Nazis” The fact of the matter is that poor writing and grammar is an epidemic. The vast majority of our population has atrocious grammar. Even highly intelligent people may use...

Do you binge-watch Netflix? A recent Deloitte survey found that 70% of respondents reported binge-watching TV shows on Netflix and other streaming video services.That comes out to an average of five episodes in one sitting. The annual Netflix report claims that subscribers watch an average of 1 hour and 33 minutes of programming per day.  Needless to say… we’re watching A LOT of Netflix. The fact is that fewer and fewer people watch “normal” television. Many of us prefer to...

What do babies, unisex bathrooms, and sausage egg casserole all have in common? They all have to do with the Display Advertising strategies of the four businesses featured in today’s blog post. Today, we’ll be looking at how some of the “Big-box” retail and grocery stores use Display Advertising to drive more foot traffic and online sales. What’s a Big-box store? Wikipedia defines a Big-box stores as being “a physically large retail establishment, usually part of a chain.” These...