BFCM display ad strategy: Best practices from Home Depot, Pandora and more

Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend. Per Adobe Analytics, Cyber Monday remains the biggest online shopping day of all time, with total sales climbing 7.8 percent to $38 billion last year — including peak sales of $15.7 million per minute between 10:00 – 11:00 pm Eastern. With so much on the line, it makes sense to start planning your...

Phil Norris

eCommerce - 6 min read

How Shopify, Squarespace & Wix use display ads to fight for ecommerce supremacy

By 2027, global online sales are expected to surpass an eye-watering $8 trillion. So it’s no surprise that starting an ecommerce business consistently ranks as one of America’s most popular side hustles: Of course, to start an ecommerce business, you first need a website. And if you don’t have the coding skills to create one from scratch, your best alternative is to use a website builder. While there’s no shortage of options, not all are a natural choice for...

Phil Norris

eCommerce - 8 min read

8 persuasive Pride display ad campaigns (featuring Hulu, Tinder & more)

About one in 13 adults in the US now identifies as lesbian, gay, bisexual, transgender, queer, or some other sexual orientation besides heterosexual. Which makes Pride month a massive deal for pretty much every brand. And it’s even more essential for those with younger-skewing audiences, given that almost one in 10 millennials and more than one-fifth of Gen Z adults identify as LGBTQ+. Unsurprisingly, this means Pride has become a battleground for brands looking to target LGBTQ+ consumers —...

Phil Norris

eCommerce - 5 min read

How flower delivery brands use display ads to boost Mother’s Day sales

There are two classic ways to show your mom how much you love her on Mother’s Day. One is to write it in a blog post for a leading competitive intelligence platform (I love you mom!). And the other is to say it with flowers. Most Americans choose option #2. Per the National Retail Federation, 74 percent of consumers sent their mom flowers for Mother’s Day 2023, making them the nation’s go-to Mother’s Day gift. On average, households spent...

Phil Norris

eCommerce - 6 min read

How Groupon is using most of their $65.8M ad spend on video ads to successfully increase conversions.

Chicago-based Groupon was launched in 2008, and offers an eCommerce marketplace for people looking to purchase vouchers and coupons for a diverse range of local activities, goods, and services. Whether you fancy a cruise vacation, a romantic dinner or a manicure, you can simply use the platform to discover the best deals, discounts, and offers available around you. With 48.2 million active customers, the company currently operates in 15 countries and generated a revenue of US$2.84 billion in 2017....

Surbhi Dhawan

eCommerce - 7 min read

E-commerce Landing Page Showdown – Which Footwear Advertiser Comes Out on Top?

Footwear is a multi-billion dollar industry. Nike Inc.’s market capitalization alone is $105.3 billion and growing.   [Image Source: nytimes.com] To sell more shoes, footwear advertisers have invested heavily in display advertising.  As a result, there’s a lot of data that we can look at.  But for this post, we decided to focus on comparing the landing pages of some top footwear advertisers. Meet the Candidates For our analysis we looked in Adbeat and chose three high-spending footwear advertisers....

Terenty Marinich

eCommerce - 6 min read