Three Things That Are Trying To Kill Display Ads And Just Can’t Do It!

“The report of my death was an exaggeration” Mark Twain In 2016, the amount of money spent on display advertising in the US surpassed what was spent on Search for the first time ever. In 2017, spending on display in the US will hit $40.86 billion.   But even with positive news like that, there are still a few problems display still hasn’t solved. In this article, we’re going to discuss what I see as the three biggest problems...

Terenty Marinich

Expert Interviews - 5 min read

Expert Interview: Jeff Cordeiro Talks Mobile Game Monetization & Display Advertising

Jeff Cordeiro is the COO of MUNDOmedia Ltd. MUNDOmedia is a large digital agency that helps app developers get more users and engagement through paid traffic and other sources. Jeff graciously gave us the chance to tell us about current trends in the mobile advertising landscape, what games are working, and why PokemonGo and augmented reality is the future of mobile games. Bradley Nickel: Tell us a bit about MundoMedia and what you guys do. Jeff Cordeiro: MundoMedia is a data-driven app...

Bradley Nickel

Expert Interviews - 4 min read

Charlo Barbosa’s Secrets On How To See Better Results With Native Advertising

Charlo Barbosa is the Founder, President & COO of Native Ads. Barbosa has been doing business online since 1997. He’s founded a few different startups and was the CEO of AdManage, a PPC XML search platform. In 2014, Charlo founded Native Ads, a Native ad network and suite of tools for advertisers and publishers. Charlo graciously agreed to share some insider insights on what content and ad creatives are currently working on Native. Anyone looking to improve their Native campaigns...

Bradley Nickel

Expert Interviews - 6 min read