What We Can Learn From How the Top Weight Loss Advertisers Manage Their Campaigns

The bigger your advertising budget, the better. More money means more flexibility to choose where you advertise and how you target your audience. You don’t have to pick and choose advertising channels based on cost—you can pick them based on what’s most relevant to your target audience. But having a big budget isn’t without its drawbacks. Whether your budget is big or small, you have to figure out the best way to spend it. A bigger budget means you...

Bradley Nickel

Advertising Basics - 10 min read

A Guide for Ad Agencies: How to Get Clients to Increase Their Advertising Budgets

Imagine that you have been running ad campaigns for a client for a year, and it’s been going well. You can and should suggest increasing the ad budget to your client, but you must make sure that the client will get benefit from the extra cost. If the agency’s goal is only increasing its own revenues, it will be extremely difficult to “sell” this idea to the client. In this post we’ll cover a 4 point strategy to help...

Terenty Marinich

Advertising Basics - 5 min read

How To Test The Effectiveness Of Direct Buy Ads Before Signing 6-Figure Contracts

Advertising on top-tier publishers like the New York Times or the Associated Press can be a mixed bag for advertisers.  On the one hand, if your campaigns work, the amount of quality traffic these sites generate can make for some big wins.  On the other hand, if your campaigns fail, the lost ad dollars can be hard to swallow. These top-tier sites command higher advertising costs than most small advertisers are used to.  For example, Forbes has their minimum...

Roman Davydov

Advertising Basics - 5 min read

Three Things That Are Trying To Kill Display Ads And Just Can’t Do It!

“The report of my death was an exaggeration” Mark Twain In 2016, the amount of money spent on display advertising in the US surpassed what was spent on Search for the first time ever. In 2017, spending on display in the US will hit $40.86 billion.   But even with positive news like that, there are still a few problems display still hasn’t solved. In this article, we’re going to discuss what I see as the three biggest problems...

Terenty Marinich

Advertising Basics - 4 min read

Display Advertising: It’s Not All About Banners and Visuals

(Note: this is a guest post from our good friends over at Bannersnack, an easy-to-use banner creation tool. Enjoy!) Running a successful advertising campaign on any search network can be challenging. But let’s face it, search advertising is much easier to understand, follow and optimize compared to display advertising. Don’t get me wrong, search campaigns can be a pain to deal with as well, but overall they are more accessible and offer a much clearer view of your progress...

Bradley Nickel

Advertising Basics - 5 min read