Why should brands invest in video advertising?

In today’s technology-first world, where information is readily accessible and attention spans continue to dwindle, brands everywhere are finding new, innovative ways to communicate with their customers.   You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe. For example, including an explanatory video on your website’s landing pages can increase conversion rates by more than 80 percent, and just by mentioning the word “video” in your subject...

Surbhi Dhawan

Advertising Basics - 7 min read

Mobile vs Desktop native ads : What are the key differences?

In today’s fast-paced, competitive landscape, brands everywhere are constantly re-inventing how they attract prospects and convert them into full-time customers. From media companies and publishers to eCommerce or consumer brands, there’s no denying the inevitable: Most consumers aren’t very responsive to traditional, disruptive banner ads anymore. As a result, the native ad spend has increased consistently in the last five years — simply because native ads seamlessly blend in with a website format, and are not disruptive to the...

Surbhi Dhawan

Advertising Basics - 5 min read

An introduction to HTML5 rich media ads and why brands should invest in them.

In the early 2000s, Adobe’s Flash became extremely popular with the advertisers everywhere, as it was the first time they were able to create animated, and interactive banner ads—for example, micro-games that allowed users to throw a ball, punch a monkey or shoot at ducks, as shown below.  While they were successful in capturing the audience’s attention, eventually ads using Flash’s ActionScript programming language started experiencing numerous security breaches that resulted in frequently released patches and newer version of...

Surbhi Dhawan

Advertising Basics - 5 min read

The Simple and Effective Guide to Competitor Ad Analysis

Have you come to find that online advertising is one of the best ways to drive targeted traffic to your website? Are you concerned about keeping the pace with your competition? Are you seeking ways to one-up your competitors on the way to the top? It doesn’t matter what type of advertising and marketing strategy you’re using, there’s no way to avoid your competition. According to Recode, online advertisers are now outspending television advertisers by tens of billions of...

Chris Bibey

Advertising Basics - 5 min read

Understanding Programmatic Native Advertising — and Why It’s Important For Brands

According to a recent survey, most people are not pleased with their ad experiences across social media (45%), retail websites (36%) and news aggregators (34%). In fact, more than 51% of them believe that the digital universe should be home to fewer ads, since most pop-ups heavily interfere with the content, interrupt shopping experiences, take up the entire screen and increase loading time. With the evolution of the advertising landscape, brands are becoming more focused on creating a user...

Surbhi Dhawan

Advertising Basics - 7 min read

What is a Demand-Side Platform and How to Choose One

A demand-side platform (DSP) is a software technology that allows advertisers to buy ad space from publishers via an intermediary platform called ad exchange. It can be used to buy search ads, display ads, TV ads, and much more. It is a basic building block of programmatic advertising. What is Programmatic Advertising? Programmatic advertising is an automated process of buying and selling ads with the help of data and software. There are two primary types of programmatic advertising: Programmatic...

Arvind Kesh

Advertising Basics - 6 min read