An introduction to HTML5 rich media ads and why brands should invest in them.

In the early 2000s, Adobe’s Flash became extremely popular with the advertisers everywhere, as it was the first time they were able to create animated, and interactive banner ads—for example, micro-games that allowed users to throw a ball, punch a monkey or shoot at ducks, as shown below.  While they were successful in capturing the audience’s attention, eventually ads using Flash’s ActionScript programming language started experiencing numerous security breaches that resulted in frequently released patches and newer version of...

Surbhi Dhawan

Advertising Basics - 5 min read

The Simple and Effective Guide to Competitor Ad Analysis

Have you come to find that online advertising is one of the best ways to drive targeted traffic to your website? Are you concerned about keeping the pace with your competition? Are you seeking ways to one-up your competitors on the way to the top? It doesn’t matter what type of advertising and marketing strategy you’re using, there’s no way to avoid your competition. According to Recode, online advertisers are now outspending television advertisers by tens of billions of...

Chris Bibey

Advertising Basics - 5 min read

Understanding Programmatic Native Advertising — and Why It’s Important For Brands

According to a recent survey, most people are not pleased with their ad experiences across social media (45%), retail websites (36%) and news aggregators (34%). In fact, more than 51% of them believe that the digital universe should be home to fewer ads, since most pop-ups heavily interfere with the content, interrupt shopping experiences, take up the entire screen and increase loading time. With the evolution of the advertising landscape, brands are becoming more focused on creating a user...

Surbhi Dhawan

Advertising Basics - 7 min read

What is a Demand-Side Platform and How to Choose One

A demand-side platform (DSP) is a software technology that allows advertisers to buy ad space from publishers via an intermediary platform called ad exchange. It can be used to buy search ads, display ads, TV ads, and much more. It is a basic building block of programmatic advertising. What is Programmatic Advertising? Programmatic advertising is an automated process of buying and selling ads with the help of data and software. There are two primary types of programmatic advertising: Programmatic...

Arvind Kesh

Advertising Basics - 6 min read

What is Programmatic Advertising: The Beginner’s Guide

Programmatic advertising has become the center of attraction in the advertising world. As you can see, it is growing an additional ten billion dollars every year: It accounts for 82.5% of total digital display ad spending right now and this number will only increase. So how did it all start? When digital advertising first came up in the early 1990s, everything was manual. It worked just like traditional media. Advertisers had to reach out to each publisher and negotiate....

Arvind Kesh

Advertising Basics - 8 min read

What is Native Advertising and why is it so effective?

According to an Adobe survey, 45% of respondents had no desire to view ads. The main reason? Most ads are intrusive. People get hit by an average of 5,000 ads per day! After a while, they just become blind to those ads. Native advertising solves this huge psychological challenge of intrusion. These are ads that are designed to blend into the natural content of a website. The automobile and travel industries are the top industries using native advertising. If...

Arvind Kesh

Advertising Basics - 5 min read