How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. That’s why it’s critical that your business stay up with new developments in the industry. Currently, more than 51% of smartphone users admit that they have discovered a new company or product while conducting a search on their smartphone. As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen....

Surbhi Dhawan

Mobile Advertising - 7 min read

[CASE STUDY] How To Buy Display Traffic on Mobile: 3 Advertisers, 3 Strategies

Tired of hearing how important mobile is? “You’ve got to have a mobile strategy!” “You’re missing out if you’re not “on” mobile!” “Mobile advertising spend increased by 123% in 2014 and is rapidly rising!” Mobile is becoming more and more important, especially with paid traffic. You might be missing out on some amazing traffic if you haven’t expanded your advertising campaigns out to mobile devices. Now, perhaps you already have a mobile strategy. However, you might not be taking...

Bradley Nickel

Mobile Advertising - 6 min read