Although cable TV might have you believe otherwise, the world’s best marketers are NOT drinking whiskey and flirting with secretaries in Manhattan. Well, they might be drinking whiskey and flirting with secretaries. But they’re not in Manhattan. They’re in Washington. The world’s best marketers are politicians. Every year, billions of dollars are pumped into campaign research, marketing and lobbying. Barack Obama and Mitt Romney spent a combined total of $1.2 billion in 2012 — and that doesn’t count money...

Everyone knows that there are a few books that are staples in every marketer’s library. Some of the more popular books are “Influence” by Cialdini, “The Lean Startup” by Eric, Ries, and various books by Seth Godin. These are all amazing books. You should read each of them multiple times and take notes. But there are a ton of other great books out there that aren’t necessarily marketed as business books, or aren’t as well-known as “Influence”. Here are...