If you’re on the agency side, this scenario has probably happened to you: a client suddenly stops answering your emails or they have abruptly broken off relations with your agency – sometimes without even giving a reason why. If you’re a client, you rely on an ad agency to deliver professional service that gets results, but chances are you’ve had a bad experience with at least one agency before. In this post, we’ve listed the most important things that...
There’s one HUGE mistake many marketers make when creating the ad copy and landing pages they’re sending traffic to. The problem is they present the same message to everyone. They use the same copy that works on their email list — people who are familiar with them and their product — as they use on their cold traffic landing pages and display ads — people who are NOT familiar with their company or product. Someone on your email list...
If there is one book you're probably sick and tired hearing about… it's probably Robert Cialdini’s “Influence”. This book has become a sort of bible for marketers and everyone under the sun recommends that you read it. The reason being it's very good at explaining the psychological principles of why people do things in a way that's easy for the layman to understand. The cool thing about these principles is you can also apply them to your paid advertising...
