The 6 Elements of Landing Page Persuasion
If there is one book you're probably sick and tired hearing about… it's probably Robert Cialdini’s “Influence”. This book has become a sort of bible for marketers and everyone under the sun recommends that you read it. The reason being it's very good at explaining the psychological principles of why people do things in a way that's easy for the layman to understand. The cool thing about these principles is you can also apply them to your paid advertising...
Bradley Nickel
Customer Psychology - 4 min read