Crafting Powerful Testimonial Ads That Convert

Here’s a thought exercise. How many times have recommendations from other people driven your purchase decisions? And how many times have you bought something online without checking the reviews first?  As for me, I have done that a sum total of zero times. That’s right. I never buy anything without reading the reviews first. And I’m not alone in this. 9 out of 10 customers read reviews before they buy something online. This is the power of social proof....

Rupali Jeganathan

Customer Psychology - 7 min read

Marketing to Millennials: 5 Strategies To Increase Your ROI

Lazy. Entitled. Zero work ethic. Addicted to their phones. These are some of the most common phrases used to describe millennials. But what nobody tells you is that they are a generation that values work-life balance and is more socially aware, tech-savvy, and influential compared to the baby boomers. In fact their net of influence is so wide that they have reshaped the very landscape of digital advertising. Having surpassed the baby boomers, millennials are also currently the largest...

Rupali Jeganathan

Customer Psychology - 5 min read

What To Do If You’ve Overspent Your Client’s Budget and How Not to Repeat It

“Oh, no!” That’s probably every contractor’s reaction on realizing they’ve exceeded the client’s budget. For an agency, mistakes like this can cost big money or spell the loss of an important client. For an advertising specialist who overspends the budget, it can even result in losing a job. But don’t despair. We’ve got you covered. In this article, we’ll explain what to do and how to make sure it never happens again. What To Do When You’ve Overspent First, don’t...

Roman Davydov

Customer Psychology - 6 min read

Three Things That Are Trying To Kill Display Ads And Just Can’t Do It!

“The report of my death was an exaggeration” Mark Twain In 2016, the amount of money spent on display advertising in the US surpassed what was spent on Search for the first time ever. In 2017, spending on display in the US will hit $40.86 billion.   But even with positive news like that, there are still a few problems display still hasn’t solved. In this article, we’re going to discuss what I see as the three biggest problems...

Terenty Marinich

Customer Psychology - 4 min read

9 Things Every Ad Agency Client Hates and How to Avoid Them [Infographic]

If you’re on the agency side, this scenario has probably happened to you: a client suddenly stops answering your emails or they have abruptly broken off relations with your agency – sometimes without even giving a reason why. If you’re a client, you rely on an ad agency to deliver professional service that gets results, but chances are you’ve had a bad experience with at least one agency before. In this post, we’ve listed the most important things that...

Roman Davydov

Customer Psychology - 7 min read

The Key To Paid Traffic? Knowing Your Customer’s “Awareness Level”

There’s one HUGE mistake many marketers make when creating the ad copy and landing pages they’re sending traffic to. The problem is they present the same message to everyone. They use the same copy that works on their email list — people who are familiar with them and their product — as they use on their cold traffic landing pages and display ads — people who are NOT familiar with their company or product. Someone on your email list...

Bradley Nickel

Customer Psychology - 5 min read