Brands only have 1.7 seconds to grab attention with video ads. Here’s how to do it

As an advertiser, it’s never been harder for you to capture and retain your audience’s attention. Research from the University of California, Irvine and Microsoft reveals that back in 2004, people spent an average of 2.5 minutes looking at any given screen before heading elsewhere. Today, this figure has dropped to just 47 seconds. All of which means that if you’re going to engage potential customers and compel them to take action, you’d better grab their attention fast. How...

Phil Norris

Customer Psychology - 6 min read

Ad Testing 101: Create Effective Ads That Drive Results

Walk outside your home, and you’re bound to see ads everywhere. On billboards, posters, buses, and even subway platforms. You’ve probably bought something after seeing these ads (as have millions of other people).  The reason? These ads are effective. They tug at your heartstrings, make you miss something you never had, or convince you that your life will be better once you sign up for that gym membership.  But how do brands know these ads will work? By testing...

Rupali Jeganathan

Customer Psychology - 6 min read

Crafting Powerful Testimonial Ads That Convert

Here’s a thought exercise. How many times have recommendations from other people driven your purchase decisions? And how many times have you bought something online without checking the reviews first?  As for me, I have done that a sum total of zero times. That’s right. I never buy anything without reading the reviews first. And I’m not alone in this. 9 out of 10 customers read reviews before they buy something online. This is the power of social proof....

Rupali Jeganathan

Customer Psychology - 7 min read

Marketing to Millennials: 5 Strategies To Increase Your ROI

Lazy. Entitled. Zero work ethic. Addicted to their phones. These are some of the most common phrases used to describe millennials. But what nobody tells you is that they are a generation that values work-life balance and is more socially aware, tech-savvy, and influential compared to the baby boomers. In fact their net of influence is so wide that they have reshaped the very landscape of digital advertising. Having surpassed the baby boomers, millennials are also currently the largest...

Rupali Jeganathan

Customer Psychology - 5 min read

What To Do If You’ve Overspent Your Client’s Budget and How Not to Repeat It

“Oh, no!” That’s probably every contractor’s reaction on realizing they’ve exceeded the client’s budget. For an agency, mistakes like this can cost big money or spell the loss of an important client. For an advertising specialist who overspends the budget, it can even result in losing a job. But don’t despair. We’ve got you covered. In this article, we’ll explain what to do and how to make sure it never happens again. What To Do When You’ve Overspent First, don’t...

Roman Davydov

Customer Psychology - 6 min read

Three Things That Are Trying To Kill Display Ads And Just Can’t Do It!

“The report of my death was an exaggeration” Mark Twain In 2016, the amount of money spent on display advertising in the US surpassed what was spent on Search for the first time ever. In 2017, spending on display in the US will hit $40.86 billion.   But even with positive news like that, there are still a few problems display still hasn’t solved. In this article, we’re going to discuss what I see as the three biggest problems...

Terenty Marinich

Customer Psychology - 4 min read