{"id":2165,"date":"2015-08-26T19:00:17","date_gmt":"2015-08-26T23:00:17","guid":{"rendered":"http:\/\/blog.adbeat.com\/?p=2165"},"modified":"2017-09-07T20:28:10","modified_gmt":"2017-09-08T00:28:10","slug":"how-to-choose-publishers-advertising-campaigns","status":"publish","type":"post","link":"https:\/\/blog.adbeat.com\/how-to-choose-publishers-advertising-campaigns\/","title":{"rendered":"How To Choose Profitable Publishers For Your Display Campaigns"},"content":{"rendered":"<p>Looking to scale your display campaigns or just see better results in general?<\/p>\n<p>There are three basic types of targeting strategies when it comes to scaling your campaigns and picking new publishers and placements:<\/p>\n<ul>\n<li>Contextual<\/li>\n<li>Demographic<\/li>\n<li>Psychographic<\/li>\n<\/ul>\n<p>All three should be part of your media planning strategy.<\/p>\n<p>Today&#8217;s post covers these targeting methods in detail.<\/p>\n<p>Plus, you&#8217;ll see examples of advertisers who know their stuff when it comes to using one or a combination of these methods to scale their campaigns.<\/p>\n<h2>Method #1: Contextual\u00a0Targeting<\/h2>\n<p>Contextual advertising\u00a0is when the content of the ad is related to the content of the publisher that the user is browsing.<\/p>\n<p>Examples:<\/p>\n<ul>\n<li>Advertising your golf products\u00a0on a golf news site.<\/li>\n<li>Advertising your weight loss supplement on a fitness and\u00a0wellness site.<\/li>\n<li>Advertising your designer jacket shop\u00a0on a major fashion blog.<\/li>\n<\/ul>\n<p>Pretty\u00a0straightforward, right?<\/p>\n<p>There are a couple of ways to do this.<\/p>\n<p>The first way &#8212; the way most people do it &#8212; is by using\u00a0targeting capabilities in\u00a0Google Adwords or other ad networks. An example would be adding contextual keywords in a campaign related to the product (e.g. golf equipment, golf instruction, golf news, etc.).<\/p>\n<p>Google runs\u00a0these keywords through their algorithm and puts your ads on relevant pages.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2273\" src=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/google-adwords-contextual-planner.png\" alt=\"google-adwords-contextual-planner\" width=\"400\" height=\"206\" srcset=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/google-adwords-contextual-planner.png 400w, https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/google-adwords-contextual-planner-300x155.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\n<p>This <em>can<\/em> work.<\/p>\n<p>However, Google\u2019s algorithm is not perfect. You&#8217;ll often see your ads placed on pages irrelevant to the content of the keywords you selected.<\/p>\n<p>You&#8217;ll often see your ads placed on pages\u00a0irrelevant to the content of your keywords.<\/p>\n<p>The other way &#8212; and the way many big brands do it &#8212; is to buy inventory <em>directly<\/em> from a\u00a0publisher.\u00a0This is known as a <em>direct buy<\/em>. A direct buy involves contacting a publisher and negotiating a rate. This is the way many Big Brands advertise online.<\/p>\n<p>If we look inside Adbeat, we see that Ford directly buys\u00a0inventory on sites related to cars.<\/p>\n<p>Here is one of their ads on cars.com:<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2188\" src=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/cars-ford-com.png\" alt=\"cars-ford-com\" width=\"500\" height=\"313\" srcset=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/cars-ford-com.png 500w, https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/cars-ford-com-300x188.png 300w, https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/cars-ford-com-400x250.png 400w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n<p>Another\u00a0example is KB Home, a homebuilding company. They buy inventory directly from Trulia.com, a large residential real estate listing site.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2189\" src=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/trulia-kb.png\" alt=\"trulia-kb\" width=\"500\" height=\"323\" srcset=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/trulia-kb.png 500w, https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/trulia-kb-300x194.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n<p>&nbsp;<\/p>\n<p>Another example&#8230;<\/p>\n<p>Fidelity Investments buys\u00a0inventory directly on\u00a0BankRate.com&#8217;s Roth IRA calculator page, for &#8212; you guessed it &#8212; their Fidelity Rollover IRA:<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2235\" src=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/fidelity-bankrate.png\" alt=\"fidelity-bankrate\" width=\"500\" height=\"473\" srcset=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/fidelity-bankrate.png 500w, https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/fidelity-bankrate-300x284.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n<h3>Why You Should Use Contextual Targeting.<\/h3>\n<p>Contextual\u00a0targeting works because your prospect is browsing a site with content related to your product. They are\u00a0more likely to click on your ads\u00a0since your product\u00a0fits\u00a0<em>&#8216;the conversation already going on in their mind&#8217;.\u00a0<\/em><\/p>\n<p>Most beginner display advertisers run their campaigns solely with contextual specific targeting.\u00a0 However, there&#8217;s one problem with this: contextual\u00a0targeting <em>by itself<\/em>\u00a0can be hard to scale. There are only so few golf sites out there that have inventory for purchase.<\/p>\n<p>Yet, there&#8217;s a way expert display advertisers scale their campaigns through content specific targeting while still keeping their ads in line with the thoughts going through the prospect&#8217;s mind.<\/p>\n<h3>Expand To Larger Publishers While Keeping The Content Relevant<\/h3>\n<p>You don&#8217;t have to choose a site 100%\u00a0<em>dedicated<\/em> to content related to your product in order to keep your ads relevant.\u00a0There are ways to scale your campaigns\u00a0to larger publishers and keep your ads related to the content.<\/p>\n<p>How?<\/p>\n<p>By purchasing ads\u00a0on specific pages\/placements on\u00a0Q&amp;A sites like Yahoo! Answers, Answers.com,\u00a0or on &#8220;content farms&#8221;\u00a0like LIVESTRONG, WikiHow and eHow.<\/p>\n<p>One great example is\u00a0Instaflex, a health company that\u00a0sells a supplement to relieve\u00a0joint pain.<\/p>\n<p>Instaflex buys\u00a0inventory on articles and pages related to joint pain and health.<\/p>\n<p>Here&#8217;s an example of their ad on an article on meniscus tears on WikiHow:<\/p>\n<a href=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/instaflex-wikihow1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2175\" src=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/instaflex-wikihow1.png\" alt=\"instaflex-wikihow\" width=\"500\" height=\"267\" srcset=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/instaflex-wikihow1.png 500w, https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/instaflex-wikihow1-300x160.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a>\n<p>Someone reading an article on how to heal a meniscus tear (a common and very painful knee injury) is on target for a supplement that helps improve knee health.<\/p>\n<p>These sites get millions, if not billions, of page views per month. They get so much traffic because they tend to have amazing SEO. You may find yourself getting more impressions, clicks, and conversions from a single placement of one high traffic article on one of these major publishers than on an entire site dedicated to a specific niche.<\/p>\n<p>Here&#8217;s another example of a company called &#8220;The Dog Training Secret.&#8221;<\/p>\n<p>They sell an info product for dog training.<\/p>\n<p>Here is one of their ads on a\u00a0on a Yahoo! Answers question page:<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2168\" src=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/dog-training-answers.png\" alt=\"dog-training-answers\" width=\"500\" height=\"288\" srcset=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/dog-training-answers.png 500w, https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/dog-training-answers-300x173.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n<p>A prospect who wants their dog to stop barking is on target for an ad about stopping their\u00a0dog from barking.<\/p>\n<p>The &#8220;Stop Dog Barking&#8221; ad is also a great example of really dialing in the copy of the ad to the content of the article. Notice that this isn&#8217;t just a general &#8220;train-your-dog&#8221; style ad. It&#8217;s not about house training your dog. It&#8217;s\u00a0<em>specifically<\/em> about how to stop\u00a0your dog from barking, which is the <strong><em>exact<\/em><\/strong> question on this\u00a0Yahoo! Answers page.<\/p>\n<p>Another place to look for these types of placements is on the specific <em>channels<\/em> of large publishers like MSN, About.com and the Huffington Post. These sites have different subdomains for specific topics. \u00a0For example, About.com has the subdomain coins.about.com. This section contains information all about coin collecting, values of precious metals and investing in precious metals.<\/p>\n<p>Lear Capital &#8212; a company that sells products and services related to investing in precious metals &#8212;\u00a0buys inventory directly on coins.about.com:<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2239\" src=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/about-coins.png\" alt=\"about-coins\" width=\"500\" height=\"341\" srcset=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/about-coins.png 500w, https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/about-coins-300x205.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n<h3>East &amp; Cost Effective&#8230; But Hard to Scale<\/h3>\n<p>As we said before, this type of targeting can be hard to scale once you reach a certain point.<\/p>\n<p>There are only so many sites dedicated to a specific niche, and these niche sites tend to get less traffic than larger news publishers like Huffington Post, The New York\u00a0Times or PlayBuzz.<\/p>\n<p>These larger publishers provide advertisers\u00a0with a nearly\u00a0unlimited amount\u00a0of traffic.<\/p>\n<p>However, it&#8217;s harder to get the targeting right on a big news publisher.<\/p>\n<p>Do it incorrectly,\u00a0and your\u00a0ads will end up in front of the wrong demographic.<\/p>\n<p>This is where many display advertisers fail and one of the reasons why people say claim display advertising doesn&#8217;t work.\u00a0<em>\u00a0<\/em>Their ads get placed in front of the wrong pair of eyes,\u00a0they get charged for irrelevant impressions and\u00a0clicks, and the critics\u00a0claim\u00a0banner advertising is the devil.<\/p>\n<p>So how do you scale your campaigns without blowing your budget on useless traffic?<\/p>\n<p>With\u00a0demographic and psychographic targeting.<\/p>\n<h2>Method #2: Demographic Targeting<\/h2>\n<p>Demographic targeting is when you show\u00a0an ad\u00a0to someone based on their age, sex, economic status, or any other factual based piece of information about them.<\/p>\n<p>Examples:<\/p>\n<ul>\n<li>Age<\/li>\n<li>Ethnicity<\/li>\n<li>Marital Status<\/li>\n<li>Gender<\/li>\n<li>Employment Status<\/li>\n<li>Education<\/li>\n<\/ul>\n<p>The best way to do this?<\/p>\n<p>Create a &#8220;persona&#8221; of your ideal customer based on the characteristics above.<\/p>\n<p>Then, ask yourself where this particular person tends to hang out online.\u00a0Or\u00a0&#8212; even better &#8212; look where other advertisers who cater to this demographic\u00a0are advertising and test out those networks\/placements.<\/p>\n<p>One\u00a0great example of demographic targeting comes from Zulily, an eCommerce site for women&#8217;s clothing.<\/p>\n<p>Zulily\u00a0buys ads on GardeningKnowHow.com.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2179\" src=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/gardening-knowhow-zulily.png\" alt=\"gardening-knowhow-zulily\" width=\"500\" height=\"317\" srcset=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/gardening-knowhow-zulily.png 500w, https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/gardening-knowhow-zulily-300x190.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n<p>Now, gardening has nothing\u00a0to do with fashion.<\/p>\n<p>However, Zulily sells mostly\u00a0<em>female<\/em> clothing and\u00a0gardening tends to be a predominantly female hobby.<\/p>\n<p>In fact, if we enter GardeningKnowHow.com in Alexa.com &#8212; a great, mostly free, source of demographic data &#8212; we&#8217;ll see that Alexa&#8217;s data supports our hypothesis that GardeningKnowHow.com&#8217;s audience is mostly female.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2169\" src=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-04-at-11.52.56-AM-1024x236.png\" alt=\"alexa-demographics-gardening\" width=\"1024\" height=\"236\" srcset=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-04-at-11.52.56-AM-1024x236.png 1024w, https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-04-at-11.52.56-AM-300x69.png 300w, https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-04-at-11.52.56-AM-1080x249.png 1080w, https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-04-at-11.52.56-AM.png 1560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>Zulily no longer has\u00a0to limit themselves to just clothing sites.\u00a0They can scale their campaigns to\u00a0publishers\u00a0with an audience that fits this\u00a0demographic.<\/p>\n<p>Another example comes from Calvin Klein.<\/p>\n<p>Here, we see them advertising their new male fragrance on Men&#8217;s Health:<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2236\" src=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/mens-health-calvin-klein.png\" alt=\"mens-health-calvin-klein\" width=\"500\" height=\"279\" srcset=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/mens-health-calvin-klein.png 500w, https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/mens-health-calvin-klein-300x167.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n<p>Or\u00a0Olay advertising their skin care products on Women&#8217;s Health.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2237\" src=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/olay-wh.png\" alt=\"olay-wh\" width=\"500\" height=\"301\" srcset=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/olay-wh.png 500w, https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/olay-wh-300x181.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n<p>This Olay ad is also a great example of combining two different kids of targeting, specifically contextual and\u00a0demographic targeting. This article is contextually related &#8212; make-up and skin care products &#8212; and the audience who reads Women&#8217;s Health fits the demographic of people that would be interested in female skin care products.<\/p>\n<p>Do you\u00a0see how these targeting methods can be combined?<\/p>\n<p>Let&#8217;s go even deeper.<\/p>\n<h2>Method #3: Psychographic Targeting<\/h2>\n<p>Psychographic targeting is choosing a publisher based on their audience&#8217;s\u00a0specific\u00a0values, attitudes, personality, or\u00a0beliefs.<\/p>\n<p>Examples:<\/p>\n<ul>\n<li>Political views (Progressive vs. Conservative)<\/li>\n<li>Values<\/li>\n<li>Hobbies<\/li>\n<li>Attitudes<\/li>\n<li>Prejudices<\/li>\n<\/ul>\n<p>Demographics can often be a window into the psychographics of your target market (and vice-versa). For example, studies show that wealthier, older folks tend to vote Republican.<\/p>\n<p>How would I target based on this information?<\/p>\n<p>Well, let&#8217;s take a look at the top\u00a0advertisers on Newsmax.com, a conservative news site.<\/p>\n<p>The top 3 advertisers on Newsmax are:<\/p>\n<ul>\n<li>Get Test X &#8212;\u00a0a natural testosterone booster.<\/li>\n<li>The Clever Owl &#8212; a native\u00a0landing page for the\u00a0&#8220;Peak Life Prostate&#8221; supplement.<\/li>\n<li>Crown Atlantic &#8212;\u00a0a retirement planning service.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2171\" src=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/newsmax-advertisers.png\" alt=\"newsmax-advertisers\" width=\"400\" height=\"252\" srcset=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/newsmax-advertisers.png 400w, https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/newsmax-advertisers-300x189.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><br \/>\nWhat do all three of these products have in common?<\/p>\n<p>They&#8217;re meant for an older, wealthier audience.<\/p>\n<p>And since\u00a0<a href=\"http:\/\/www.gallup.com\/poll\/181325\/baby-boomers-likely-identify-conservative.aspx\">older generations tend to be more conservative<\/a>\u00a0(according to the political research firm Gallup), then Newsmax.com is likely a very good publisher for these sorts of products\/services.<\/p>\n<div id=\"attachment_2242\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/newsmax-gettestx.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2242\" class=\"size-full wp-image-2242\" src=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/newsmax-gettestx.png\" alt=\"Get Test X on NewsMax\" width=\"400\" height=\"376\" srcset=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/newsmax-gettestx.png 400w, https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/newsmax-gettestx-300x282.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><p id=\"caption-attachment-2242\" class=\"wp-caption-text\">Get Test X on NewsMax<\/p><\/div>\n<p>In fact, let&#8217;s take a look in Adbeat again.<\/p>\n<p>We see that Instaflex (a joint health supplement from part 1) has\u00a0bought ads on LeanRightAmerica.com, another conservative news site similar to Newsmax.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2178\" src=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/lean-right-america.png\" alt=\"lean-right-america\" width=\"500\" height=\"382\" srcset=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/lean-right-america.png 500w, https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/lean-right-america-300x229.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n<p>And on the\u00a0other\u00a0end of the political spectrum.<\/p>\n<p>Advanced Bio Diesel buys ads on MotherJones.com, a large progressive news publisher.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2241\" src=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/mother-jones-bio.png\" alt=\"mother-jones-bio\" width=\"500\" height=\"296\" srcset=\"https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/mother-jones-bio.png 500w, https:\/\/blog.adbeat.com\/wp-content\/uploads\/2015\/08\/mother-jones-bio-300x178.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n<p>Progressive policies tend to\u00a0focus on renewable energy. Biodiesel is one source of renewable energy.<\/p>\n<p>This type of targeting can open up completely new sources of traffic that many advertisers don&#8217;t ever think about.<\/p>\n<p>Large publishers like the Huffington Post, BuzzFeed, NBC affiliates, etc.<\/p>\n<p>These are publishers that can double or even triple your traffic levels overnight.<\/p>\n<p>You&#8217;re going to see amazing results when you can match up the demographics and psychographics of your target market to these larger publishers.<\/p>\n<h3>Conclusion<\/h3>\n<p>You&#8217;ve seen three\u00a0types of targeting in today&#8217;s post. Neither is inherently better than the other, but all three have their place in your display strategy.\u00a0Anyone who wants to run the most profitable display campaign possible should be testing out variations and combinations of all three targeting strategies.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Looking to scale your display campaigns or just see better results in general? There are three basic types of targeting [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":2,"featured_media":2265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,52],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Choose Profitable Publishers For Your Display Campaigns - Adbeat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.adbeat.com\/how-to-choose-publishers-advertising-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Choose Profitable Publishers For Your Display Campaigns - Adbeat\" \/>\n<meta property=\"og:description\" content=\"Looking to scale your display campaigns or just see better results in general? 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