As an advertiser, it’s never been harder for you to capture and retain your audience’s attention. Research from the University of California, Irvine and Microsoft reveals that back in 2004, people spent an average of 2.5 minutes looking at any given screen before heading elsewhere. Today, this figure has dropped to just 47 seconds. All of which means that if you’re going to engage potential customers and compel them to take action, you’d better grab their attention fast. How...
Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend. Per Adobe Analytics, Cyber Monday remains the biggest online shopping day of all time, with total sales climbing 7.8 percent to $38 billion last year — including peak sales of $15.7 million per minute between 10:00 – 11:00 pm Eastern. With so much on the line, it makes sense to start planning your...
Walk outside your home, and you’re bound to see ads everywhere. On billboards, posters, buses, and even subway platforms. You’ve probably bought something after seeing these ads (as have millions of other people). The reason? These ads are effective. They tug at your heartstrings, make you miss something you never had, or convince you that your life will be better once you sign up for that gym membership. But how do brands know these ads will work? By testing...
The pop of the bottle opening. The gentle glug-glug-fizz as you decant the golden liquid. The foamy head; the condensation on the glass. You just can’t beat a frosty beer on a hot summer’s day. Beer-related searches on Google spike during the hottest months of the year… …and with International Beer Day still in our recent memory (who knew?), we decided to use Adbeat’s competitive intelligence data to analyze the display ad strategies of three of America’s biggest beer...
By 2027, global online sales are expected to surpass an eye-watering $8 trillion. So it’s no surprise that starting an ecommerce business consistently ranks as one of America’s most popular side hustles: Of course, to start an ecommerce business, you first need a website. And if you don’t have the coding skills to create one from scratch, your best alternative is to use a website builder. While there’s no shortage of options, not all are a natural choice for...
