In today’s technology-first world, where information is readily accessible and attention spans continue to dwindle, brands everywhere are finding new, innovative ways to communicate with their customers.   You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe. For example, including an explanatory video on your website’s landing pages can increase conversion rates by more than 80 percent, and just by mentioning the word “video” in your subject...