Ad Testing 101: Create Effective Ads That Drive Results

Walk outside your home, and you’re bound to see ads everywhere. On billboards, posters, buses, and even subway platforms. You’ve probably bought something after seeing these ads (as have millions of other people).  The reason? These ads are effective. They tug at your heartstrings, make you miss something you never had, or convince you that your life will be better once you sign up for that gym membership.  But how do brands know these ads will work? By testing...

Rupali Jeganathan

A/B Split Testing › 6 min read

How Shopify, Squarespace & Wix use display ads to fight for ecommerce supremacy

By 2027, global online sales are expected to surpass an eye-watering $8 trillion. So it’s no surprise that starting an ecommerce business consistently ranks as one of America’s most popular side hustles: Of course, to start an ecommerce business, you first need a website. And if you don’t have the coding skills to create one from scratch, your best alternative is to use a website builder. While there’s no shortage of options, not all are a natural choice for...

Phil Norris

eCommerce › 8 min read

How flower delivery brands use display ads to boost Mother’s Day sales

There are two classic ways to show your mom how much you love her on Mother’s Day. One is to write it in a blog post for a leading competitive intelligence platform (I love you mom!). And the other is to say it with flowers. Most Americans choose option #2. Per the National Retail Federation, 74 percent of consumers sent their mom flowers for Mother’s Day 2023, making them the nation’s go-to Mother’s Day gift. On average, households spent...

Phil Norris

eCommerce › 6 min read

The battle of Tax Day: Analyzing TurboTax, H&R Block and TaxAct’s display ad strategies

Tax Day wouldn’t rank too highly on most people’s lists of favorite dates. But for the tax software industry, it’s like Christmas, Easter, Valentine’s Day, and Black Friday all rolled into one. Per CivicScience, 39 percent of Americans in 2024 prepared (or planned to prepare) their taxes using tax software, with 23 percent using a free tool and 16 percent choosing a paid platform. Intuit TurboTax is comfortably the most popular tax tool, but there are a bunch of...

Phil Norris

Finance › 6 min read

Crafting Powerful Testimonial Ads That Convert

Here’s a thought exercise. How many times have recommendations from other people driven your purchase decisions? And how many times have you bought something online without checking the reviews first?  As for me, I have done that a sum total of zero times. That’s right. I never buy anything without reading the reviews first. And I’m not alone in this. 9 out of 10 customers read reviews before they buy something online. This is the power of social proof....

Rupali Jeganathan

Advertising Basics › 7 min read