Tax Day wouldn’t rank too highly on most people’s lists of favorite dates. But for the tax software industry, it’s like Christmas, Easter, Valentine’s Day, and Black Friday all rolled into one. Per CivicScience, 39 percent of Americans in 2024 prepared (or planned to prepare) their taxes using tax software, with 23 percent using a free tool and 16 percent choosing a paid platform. Intuit TurboTax is comfortably the most popular tax tool, but there are a bunch of...
In a world where 95 percent of Americans pay for more than one streaming service, it’s hard to remember a time when we weren’t all hooked on video-on-demand (VoD). But it hasn’t always been this way. Netflix may not have been the world’s first streaming company, but it was certainly the platform that brought the business model to the mass market. Yet for the first decade of its existence, the company didn’t even do streaming — it was a...
Digital advertising showed no signs of slowing in 2023, with global spending reaching an estimated $423.3 billion — accounting for approximately $3 in every $5 spent on ads worldwide. But who’s spending all that money, and how are they spending it? To answer those questions, we analyzed exclusive Adbeat data to identify the 10 biggest display advertisers in the US in 2023, representing a combined $4.6 billion+ of spending on video, direct, programmatic, and native ads throughout the year....
What approach do you take when creating a landing page? Do you throw something together and hope for the best? Do you consider every last element, realizing that even the smallest details can have a big impact on conversions? Let’s start here: there is no right or wrong way to create a landing page. What works for you may not work for the next company. And what works for them could lead you to plenty of lost time and...
