Battle of the brewers: How Bud Light, Guinness & Modelo are competing through display ads

The pop of the bottle opening. The gentle glug-glug-fizz as you decant the golden liquid. The foamy head; the condensation on the glass. You just can’t beat a frosty beer on a hot summer’s day. Beer-related searches on Google spike during the hottest months of the year… …and with International Beer Day still in our recent memory (who knew?), we decided to use Adbeat’s competitive intelligence data to analyze the display ad strategies of three of America’s biggest beer...

Phil Norris

Food and Drink › 6 min read

How Shopify, Squarespace & Wix use display ads to fight for ecommerce supremacy

By 2027, global online sales are expected to surpass an eye-watering $8 trillion. So it’s no surprise that starting an ecommerce business consistently ranks as one of America’s most popular side hustles: Of course, to start an ecommerce business, you first need a website. And if you don’t have the coding skills to create one from scratch, your best alternative is to use a website builder. While there’s no shortage of options, not all are a natural choice for...

Phil Norris

eCommerce › 8 min read

How flower delivery brands use display ads to boost Mother’s Day sales

There are two classic ways to show your mom how much you love her on Mother’s Day. One is to write it in a blog post for a leading competitive intelligence platform (I love you mom!). And the other is to say it with flowers. Most Americans choose option #2. Per the National Retail Federation, 74 percent of consumers sent their mom flowers for Mother’s Day 2023, making them the nation’s go-to Mother’s Day gift. On average, households spent...

Phil Norris

eCommerce › 6 min read

More than music: How Spotify, Apple & Amazon promote their streaming platforms with display ads

Remember the days when listening to your favorite artist meant buying a record or CD? While vinyl album sales are on a strong upward trajectory, it’s fair to say we’re living in the digital music age. Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon. Which is music to the ears of the streaming industry, with 91 percent of US internet users listening via some...

Phil Norris

Copywriting › 6 min read

The battle of Tax Day: Analyzing TurboTax, H&R Block and TaxAct’s display ad strategies

Tax Day wouldn’t rank too highly on most people’s lists of favorite dates. But for the tax software industry, it’s like Christmas, Easter, Valentine’s Day, and Black Friday all rolled into one. Per CivicScience, 39 percent of Americans in 2024 prepared (or planned to prepare) their taxes using tax software, with 23 percent using a free tool and 16 percent choosing a paid platform. Intuit TurboTax is comfortably the most popular tax tool, but there are a bunch of...

Phil Norris

Finance › 6 min read