Red Bull doesn’t advertise the way most beverage companies do. It doesn’t run coupon campaigns, loyalty offers, or grocery circulars. It runs video at a scale that would make a Hollywood studio envious — and it uses display advertising not to push promotions, but to pull audiences into an ongoing stream of events, seasonal product launches, and branded entertainment. Over the past year, Adbeat tracked Red Bull generating an estimated 4.2 billion impressions across display and video channels —...