About one in 13 adults in the US now identifies as lesbian, gay, bisexual, transgender, queer, or some other sexual orientation besides heterosexual. Which makes Pride month a massive deal for pretty much every brand. And it’s even more essential for those with younger-skewing audiences, given that almost one in 10 millennials and more than one-fifth of Gen Z adults identify as LGBTQ+. Unsurprisingly, this means Pride has become a battleground for brands looking to target LGBTQ+ consumers —...
Remember the days when listening to your favorite artist meant buying a record or CD? While vinyl album sales are on a strong upward trajectory, it’s fair to say we’re living in the digital music age. Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon. Which is music to the ears of the streaming industry, with 91 percent of US internet users listening via some...
In a world where 95 percent of Americans pay for more than one streaming service, it’s hard to remember a time when we weren’t all hooked on video-on-demand (VoD). But it hasn’t always been this way. Netflix may not have been the world’s first streaming company, but it was certainly the platform that brought the business model to the mass market. Yet for the first decade of its existence, the company didn’t even do streaming — it was a...
