Breaking down HostGator’s $919.2K ad spend: How the web-hosting provider is using strategically-crafted campaigns to stand out from their competitors.

Founded in October 2002 by Brent Oxley (then a student at Florida Atlantic University), HostGator is a Texas-based provider of shared, reseller, virtual private server, and dedicated web hosting. By 2006, HostGator had crossed 200,000 registered domains and opened their first international office in Ontario, Canada. In 2008, HostGator reached 100,000 customers and started offering unlimited space and bandwidth as part of all hosting packages. Just a year later, they doubled their customer-base and launched toll-free numbers for customers...

Surbhi Dhawan

Case Study › 5 min read

How the Best Project Management Companies Spend their Advertising Budgets

Project management companies face a huge challenge when it comes to acquiring customers. The project management industry is huge—it is set to hit $6.7 billion by the year 2022—and the number of tools on the market is exploding as well. That means that companies in this space face an unprecedented amount of competition when it comes to getting in front of potential users. To cut through the noise, the best of the best are using digital advertising. We analyzed...

Arvind Kesh

Case Study › 9 min read