How TaxAct and H&R Block leverage the tax season to optimize their advertising strategy.
Tax preparation and filing can pose quite the challenge, and having a software that helps you accurately determine and manage your tax liabilities can be a game-changer. According to Exponential, more and more people in the U.S. prefer online tax filing or using a tax filing software, instead of relying on retail and walk-in tax services. The 2018 NSBA Tax Survey found that one in three businesses spend more than 40 hours and $10,000 every year doing their taxes....
Surbhi Dhawan
Case Study › 6 min read
How Edmunds spent $12.6M on native advertising to drive measurable ROI
Founded in 1966, Edmunds is a one-stop online resource for automotive information including car prices, dealer inventory listings, national incentives database, and vehicle comparisons. Using images, videos, news articles, blog posts, and discussion boards, the company caters to users looking to learn more about SUVs, sedans, minivans, wagons, trucks, luxury cars, coupes, crossovers, electric cars, and hatchbacks. Over the years, Edmunds has launched: a free online magazine for auto-enthusiasts, Car Week—a week-long event to connect car dealers with customers,...
Surbhi Dhawan
Native Advertising › 5 min read
The Simple and Effective Guide to Competitor Ad Analysis
Have you come to find that online advertising is one of the best ways to drive targeted traffic to your website? Are you concerned about keeping the pace with your competition? Are you seeking ways to one-up your competitors on the way to the top? It doesn’t matter what type of advertising and marketing strategy you’re using, there’s no way to avoid your competition. According to Recode, online advertisers are now outspending television advertisers by tens of billions of...
Chris Bibey
Advertising Basics › 5 min read
5 Things You Can Learn From These 5 Landing Pages
What approach do you take when creating a landing page? Do you throw something together and hope for the best? Do you consider every last element, realizing that even the smallest details can have a big impact on conversions? Let’s start here: there is no right or wrong way to create a landing page. What works for you may not work for the next company. And what works for them could lead you to plenty of lost time and...
Chris Bibey
Landing Pages › 5 min read
The Battle of Email Marketing Services: How Mailchimp and Sengrid run their paid advertising campaigns.
With the advent of virtual reality, artificial intelligence, and chatbots in recent years, email might seem like an outdated medium for marketing. However, nearly three-quarters of businesses everywhere continue to invest email marketing to increase engagement (22%) and retain their existing customers (29%). Out of the several email marketing services available in the marketing, Mailchimp, and Sendgrid stand out as the most popular choices for managing contacts and segmenting users to creating highly engaging emails and tracking campaign performance....
Surbhi Dhawan
direct buying › 6 min read
Understanding Programmatic Native Advertising — and Why It’s Important For Brands
According to a recent survey, most people are not pleased with their ad experiences across social media (45%), retail websites (36%) and news aggregators (34%). In fact, more than 51% of them believe that the digital universe should be home to fewer ads, since most pop-ups heavily interfere with the content, interrupt shopping experiences, take up the entire screen and increase loading time. With the evolution of the advertising landscape, brands are becoming more focused on creating a user...
Surbhi Dhawan
Advertising Basics › 7 min read
What is a Supply-Side Platform and How to Choose One
A supply-side platform (SSP) is a software technology that allows publishers to sell ad space via an intermediary platform called ad exchange. It is a publisher’s equivalent to a demand-side platform (DSP). It is a basic building block of programmatic advertising along with DSPs and ad exchanges. What is Programmatic Advertising? Programmatic advertising is the most popular way to buy and sell ads these days. It uses machine learning and automation to make transactions smooth and fast. There are...
Arvind Kesh
Programmatic Advertising › 5 min read
What is a Demand-Side Platform and How to Choose One
A demand-side platform (DSP) is a software technology that allows advertisers to buy ad space from publishers via an intermediary platform called ad exchange. It can be used to buy search ads, display ads, TV ads, and much more. It is a basic building block of programmatic advertising. What is Programmatic Advertising? Programmatic advertising is an automated process of buying and selling ads with the help of data and software. There are two primary types of programmatic advertising: Programmatic...
Arvind Kesh
Advertising Basics › 6 min read
Programmatic Ads vs. Direct Buying: Which to choose?
Programmatic buying and direct buying are different methods used to buy display-advertisement inventory. When display advertisement became a thing in the 1990s, advertisers bought ad space in bulk by striking deals with publishing websites. This expensive method is called direct buying. Things have changed. These days, advertisers can use software to purchase ad space with the help of data as opposed to traditional manual methods like human negotiation, manual insertion orders, etc. This method is called programmatic advertising and...
Arvind Kesh
direct buying › 4 min read