How Groupon is using most of their $65.8M ad spend on video ads to successfully increase conversions.

Chicago-based Groupon was launched in 2008, and offers an eCommerce marketplace for people looking to purchase vouchers and coupons for a diverse range of local activities, goods, and services. Whether you fancy a cruise vacation, a romantic dinner or a manicure, you can simply use the platform to discover the best deals, discounts, and offers available around you. With 48.2 million active customers, the company currently operates in 15 countries and generated a revenue of US$2.84 billion in 2017....

Surbhi Dhawan

eCommerce › 7 min read

Mobile vs Desktop native ads : What are the key differences?

In today’s fast-paced, competitive landscape, brands everywhere are constantly re-inventing how they attract prospects and convert them into full-time customers. From media companies and publishers to eCommerce or consumer brands, there’s no denying the inevitable: Most consumers aren’t very responsive to traditional, disruptive banner ads anymore. As a result, the native ad spend has increased consistently in the last five years — simply because native ads seamlessly blend in with a website format, and are not disruptive to the...

Surbhi Dhawan

Advertising Basics › 5 min read

An introduction to HTML5 rich media ads and why brands should invest in them.

In the early 2000s, Adobe’s Flash became extremely popular with the advertisers everywhere, as it was the first time they were able to create animated, and interactive banner ads—for example, micro-games that allowed users to throw a ball, punch a monkey or shoot at ducks, as shown below.  While they were successful in capturing the audience’s attention, eventually ads using Flash’s ActionScript programming language started experiencing numerous security breaches that resulted in frequently released patches and newer version of...

Surbhi Dhawan

Advertising Basics › 5 min read

How brands can use competitive intelligence to scale in a global marketplace.

Competitive intelligence (CI) is the process of gathering, analyzing, and distributing data about companies, products, and customers in a specific marketplace to help managers in making more informed, strategic decisions. According to the  2018 State of Market Intelligence Report, companies monitor a diverse range of audiences, including customers, partners, direct competitors, indirect competitors, and prospects. In fact, 82% of them thoroughly track their own company as a necessary part of their CI efforts. With this attentive approach, they’re able...

Surbhi Dhawan

Scaling Campaigns › 5 min read

How Comparisons.org’s is successfully using affiliate marketing to drive traffic and engage with customers.

Comparisons.org accumulates useful information about tens and thousands of products to help users in making the right purchasing decision. With their unique “side by side” comparison functionality, they demystify the often complex world of credit cards, mortgages, auto insurance, refinancing and other similar services for an average person. Additionally, they also have simple, to-the-point articles on a wide range of topics that encourage readers to save money by being well-informed consumers.   Let’s take an in-depth look at what...

Surbhi Dhawan

Case Study › 4 min read

How TaxAct and H&R Block leverage the tax season to optimize their advertising strategy.

Tax preparation and filing can pose quite the challenge, and having a software that helps you accurately determine and manage your tax liabilities can be a game-changer. According to Exponential, more and more people in the U.S. prefer online tax filing or using a tax filing software, instead of relying on retail and walk-in tax services. The 2018 NSBA Tax Survey found that one in three businesses spend more than 40 hours and $10,000 every year doing their taxes....

Surbhi Dhawan

Case Study › 6 min read

How Edmunds spent $12.6M on native advertising to drive measurable ROI

Founded in 1966, Edmunds is a one-stop online resource for automotive information including car prices, dealer inventory listings, national incentives database, and vehicle comparisons. Using images, videos, news articles, blog posts, and discussion boards, the company caters to users looking to learn more about SUVs, sedans, minivans, wagons, trucks, luxury cars, coupes, crossovers, electric cars, and hatchbacks. Over the years, Edmunds has launched: a free online magazine for auto-enthusiasts, Car Week—a week-long event to connect car dealers with customers,...

Surbhi Dhawan

Native Advertising › 5 min read

The Simple and Effective Guide to Competitor Ad Analysis

Have you come to find that online advertising is one of the best ways to drive targeted traffic to your website? Are you concerned about keeping the pace with your competition? Are you seeking ways to one-up your competitors on the way to the top? It doesn’t matter what type of advertising and marketing strategy you’re using, there’s no way to avoid your competition. According to Recode, online advertisers are now outspending television advertisers by tens of billions of...

Chris Bibey

Advertising Basics › 5 min read

5 Things You Can Learn From These 5 Landing Pages

What approach do you take when creating a landing page? Do you throw something together and hope for the best? Do you consider every last element, realizing that even the smallest details can have a big impact on conversions? Let’s start here: there is no right or wrong way to create a landing page. What works for you may not work for the next company. And what works for them could lead you to plenty of lost time and...

Chris Bibey

Landing Pages › 5 min read

The Battle of Email Marketing Services: How Mailchimp and Sengrid run their paid advertising campaigns.

With the advent of virtual reality, artificial intelligence, and chatbots in recent years, email might seem like an outdated medium for marketing. However, nearly three-quarters of businesses everywhere continue to invest email marketing to increase engagement (22%) and retain their existing customers (29%). Out of the several email marketing services available in the marketing, Mailchimp, and Sendgrid stand out as the most popular choices for managing contacts and segmenting users to creating highly engaging emails and tracking campaign performance....

Surbhi Dhawan

direct buying › 6 min read