Programmatic advertising has become the center of attraction in the advertising world. As you can see, it is growing an additional ten billion dollars every year: It accounts for 82.5% of total digital display ad spending right now and this number will only increase. So how did it all start? When digital advertising first came up in the early 1990s, everything was manual. It worked just like traditional media. Advertisers had to reach out to each publisher and negotiate....
Arvind Kesh
The Beginner’s Guide to Display Advertising - 8min read
When the internet was born, display ads were the very first form of digital advertising. Back then, they were called banner ads. But they died a slow natural death, mainly because they were super intrusive and irrelevant to web users. To provide some perspective, the CTRs of the first banner ads back in 1994 were 78%. Now the average CTR in the U.S. is 0.8%, half of which are accidental clicks. However, with better technology, we are now seeing...
Arvind Kesh
The Beginner’s Guide to Display Advertising - 10min read
