How brands can use competitive intelligence to scale in a global marketplace.

Competitive intelligence (CI) is the process of gathering, analyzing, and distributing data about companies, products, and customers in a specific marketplace to help managers in making more informed, strategic decisions. According to the  2018 State of Market Intelligence Report, companies monitor a diverse range of audiences, including customers, partners, direct competitors, indirect competitors, and prospects. In fact, 82% of them thoroughly track their own company as a necessary part of their CI efforts. With this attentive approach, they’re able...

Surbhi Dhawan

Scaling Campaigns - 5 min read

How To Choose Profitable Publishers For Your Display Campaigns

Looking to scale your display campaigns or just see better results in general? There are three basic types of targeting strategies when it comes to scaling your campaigns and picking new publishers and placements: Contextual Demographic Psychographic All three should be part of your media planning strategy. Today’s post covers these targeting methods in detail. Plus, you’ll see examples of advertisers who know their stuff when it comes to using one or a combination of these methods to scale...

Bradley Nickel

Scaling Campaigns - 6 min read

How To Make Higher Profits With Lower ROI

Common question with no good answer: “What’s the typical ROI of a ‘good’ display campaign?” ROI varies depending on so many things. Your offer, your sales funnel, your industry, your traffic sources, etc. However, what it depends on MOST… is scaleability — The ability for you to increase spending and still remain profitable. Believe it or not, the highest scale opportunities (mass markets like weight loss, finance, relationships, etc.) often have the lowest ROI. This is because competition is...

Bradley Nickel

Scaling Campaigns - 2 min read