How Shopify, Squarespace & Wix use display ads to fight for ecommerce supremacy

By 2027, global online sales are expected to surpass an eye-watering $8 trillion. So it’s no surprise that starting an ecommerce business consistently ranks as one of America’s most popular side hustles: Of course, to start an ecommerce business, you first need a website. And if you don’t have the coding skills to create one from scratch, your best alternative is to use a website builder. While there’s no shortage of options, not all are a natural choice for...

Phil Norris

SaaS - 8 min read

How Grammarly’s $210M display ad strategy helped it become a unicorn

Whether you write professionally, like to keep your masterpieces within the notes app, or just stick to writing work emails, you’ve probably heard of (and even used) Grammarly.  With a motto of “better writing, better results,” this writing assistant app was founded in 2009 to help people write better, plagiarism-free content. Since its inception, this company has spent a fortune on display ad campaigns, with an estimated ad spend of $210.8M in the last year alone.  Clearly, this has...

Rupali Jeganathan

SaaS - 5 min read

The battle of Tax Day: Analyzing TurboTax, H&R Block and TaxAct’s display ad strategies

Tax Day wouldn’t rank too highly on most people’s lists of favorite dates. But for the tax software industry, it’s like Christmas, Easter, Valentine’s Day, and Black Friday all rolled into one. Per CivicScience, 39 percent of Americans in 2024 prepared (or planned to prepare) their taxes using tax software, with 23 percent using a free tool and 16 percent choosing a paid platform. Intuit TurboTax is comfortably the most popular tax tool, but there are a bunch of...

Phil Norris

SaaS - 6 min read

Monday.com raises $150M more in equity funding: Here’s an in-depth look into their $12M ad spend.

Formerly known as Dapulse, Monday.com is a team management platform that was founded in 2012 by Roy Mann (former C-level Executive at Wix) and Eran Zinman (former R&D Manager at Conduit Mobile). Based in Tel Aviv, Israel, the company raised a $1.5 million in a seed funding round to build a “next-generation” collaboration tool that allows you to create tasks, share files, plan workloads, and ultimately, visualize projects and processes that your team is collectively working on. Aside from...

Surbhi Dhawan

SaaS - 6 min read

How To Sell Enterprise Software With Display Advertising

We’ll admit it: selling Enterprise software on display can be tricky.  It’s such a difficult task simply because common strategies that work in markets like weight loss, finance, and ecommerce will often not get you the results that you’re looking for. A high-priced product on display can be tough to sell. However, there is a way to do it. Many large SaaS web apps are even amazing results with Display advertising. What’s the trick? In today’s post, we’ll reveal...

Bradley Nickel

SaaS - 7 min read

Guest Post On Kissmetrics Blog: How B2B SaaS Companies Can Drive Sales With Display Advertising

Anyone who runs a SaaS business knows Display advertising can be a tough nut to crack. However, it can and does work. Adbeat founder Mike Colella will show you how. We recently published a guest post on the Kissmetrics blog all about how SaaS advertisers can use Display advertising to drive more revenue and lower churn. Check it out here: How B2B SaaS Companies Can Drive Sales With Display...

Bradley Nickel

SaaS - < 1