The bigger your advertising budget, the better. More money means more flexibility to choose where you advertise and how you target your audience. You don’t have to pick and choose advertising channels based on cost—you can pick them based on what’s most relevant to your target audience. But having a big budget isn’t without its drawbacks. Whether your budget is big or small, you have to figure out the best way to spend it. A bigger budget means you...
A couple of weeks ago, while spending a weekend at my country house, I fell ill. My head was aching terribly and my throat was sore. As luck would have it, there wasn’t a single bottle of aspirin in the house. My only option was to start browsing health-related websites looking for home remedies I might be able to use. While on these sites I started noticing a lot of health insurance banners. The odd thing was, some of...
“On the internet, every headache becomes a brain tumor in four clicks or less.” – Ron Gutman According to the Pew Research Center, 72% of people looked online for health information within the past year. Bad for doctors (because the internet diagnosis is almost always some form of cancer). Good for the sites who provide this information and make millions in ad revenue every year. Health publishers like WedMD, Lifescript and Healthline are booming. These sites bring in millions...
A bunch of people have wrote in asking for a breakdown of the sales funnels for advertisers in what is probably THE MOST competitive niche out there… Weight loss. Ask and ye shall receive. We’ve recorded a quick 9 minute video that breaks down the advertising strategies for 3 different advertisers. One advertiser is a nutracetical targeted at an older generation… another is a community targeted at women in the 30-50 age range… and the last is another nutraceutical...
