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Advertising Strategies from the Billion Dollar Business of Meal Kit Delivery
In 2012, Matt Salzberg, Ilia Papas, and Matt Wadiak founded Blue Apron, a cost-effective way for people to easily prepare meals without needing to scour the aisles of their supermarket looking for every single ingredient in a complex recipe. They began beta testing the product by sending their pre-assembled meal kits to friends. That was then. This is now: Blue Apron ships an estimated 8 million meal kits a month. It has also raised over $193.8M in venture capital...

Bradley Nickel
Food and Drink - 7 min read