Footwear is a multi-billion dollar industry. Nike Inc.’s market capitalization alone is $105.3 billion and growing. [Image Source: nytimes.com] To sell more shoes, footwear advertisers have invested heavily in display advertising. As a result, there’s a lot of data that we can look at. But for this post, we decided to focus on comparing the landing pages of some top footwear advertisers. Meet the Candidates For our analysis we looked in Adbeat and chose three high-spending footwear advertisers....
Note: This is part 1 in a three-part series that covers which landing page styles are converting for direct response advertisers on the most popular Native networks. This post covers landing pages that currently work on Taboola. Part 2 (Revcontent) and part 3 (Outbrain) will be published in the upcoming weeks. Have you tested running traffic on Taboola? If you haven’t, then you’re really missing out. Some of the largest direct response advertisers spend upwards of $100k/month on Taboola...
We’ve written in the past about Native Ad Networks (also known as “Content Discovery Networks“) and how large advertisers are allocating portions of their ad spend to networks like Taboola and Outbrain. We’ve also written about how they’ve been switching over to pre sell pages from traditional sales letter, VSL and opt-in pages. One of the benefits to using a landing page in this style is that you don’t have to be an expert copywriter to put together an effective page....
Quiz Landing Pages were one of the biggest trends in 2014 and have continued strong so far this year. From personal experience, they tend to work very well. Anyone interested in testing out a new type of landing page should definitely check out the video below. Today’s video shows you how these pages work, why they work, plus gives you a few great examples of Display advertisers who use...
Many advertisers are seeing amazing results with cold traffic by using what’s called a “pre sell” page. A pre sell page is a landing page that sets your prospect up to buy by providing valuable information in a non “salesy” way. Today’s video shows you how it works,why it works, and offers a few great examples of Display advertisers who are using these pages very well. Watch it: Links: Get Test X Old School New Body Glucosil native...
Our post called “7 Landing Page Styles That Work With Paid Advertising” was very popular and we got a lot of great feedback from it. Today’s video post shows you 7 MORE landing page styles that work with paid traffic. Some of these are a bit more advanced and might seem a bit “alternative”, but trust me when I tell you that these advertisers are sending a lot of traffic to these pages. Landing pages seen in video: Survival Life...
