Inside Vimeo’s $28M advertising strategy: How Youtube’s artsy, ad-free, alternative is making a dent in the video-sharing landscape.

Launched in 2004 by independent filmmakers—Jake Lodwick and Zack Klein—who wanted to share their professional/personal work online, Vimeo is an ad-free, video-distribution platform that caters primarily to a like-minded creative community. By Dec’13, Vimeo was representing 0.11% of the total Internet bandwidth with more than 22 million registered users, and 100 million unique visitors per month. Notable comedians like Kristen Schaal, “Weird Al” Yankovic and Reggie Watts have been actively using Vimeo to promote their content, alongside musicians like...

Surbhi Dhawan

Google Display Network - 7 min read

There’s new money in town: How PayPal is using their $20.4M ad spend to attract and convert more customers.

Launched in 1998 as Continuity by Ken Howery, Luke Nosek, Max Levchin, Peter Thiel and Elon Musk, Paypal is an online payments system that works as an electronic alternative to conventional transaction methods like money orders and checks. Over the years, the company has operated worldwide as a payment processor for commercial users including online vendors and auction platforms, who benefit from one-click transactions, and seller protection in exchange for a nominal fee. After PayPal’s IPO was listed at...

Surbhi Dhawan

Google Display Network - 9 min read

Programmatic advertising vs Google Display Network: Which one should you choose?

In the advertising world, there is much confusion about the difference between programmatic advertising and the Google Display Network (GDN). After display advertising became a thing, it was ad networks like GDN that helped advertisers to connect with many publications. But for almost a decade, programmatic advertising has grown to become the number one way to buy display ad space. Now, programmatic advertising accounts for 82.5% of total digital as spend. [Source: eMarketer] For starters, the most important thing...

Arvind Kesh

Google Display Network - 5 min read

How the Biggest Antivirus Companies spend their Advertising Budgets

The internet has become an integral part of human civilization. Every day, thousands of new users are gaining access to it. It’s not just about social media, though: The internet is changing the way we conduct monetary transactions. Even governments are using the internet for important missions. With such huge implications, threats also have become more dangerous. Too much is at stake. This is why the global antivirus market is booming. According to SBWIRE, the global antivirus-software market is...

Arvind Kesh

Google Display Network - 8 min read

A Step by Step Guide on How to Analyze Performance of Your Ad Campaigns on Google Display Network

In this guide, we will talk about various ways to analyze the performance of your ad campaigns on Google Display Network. This analysis is performed with the help of the following metrics and dimensions: Conversions, Bounce Rate, Cost per Conversion, Clickthrough Rate (CTR), Demographics, and Traffic from different devices. Note: This article is for people who manage Google Display Network Campaigns. Reader’s level of training: Beginner/Intermediate. 1. Make sure that conversion tracking is turned on and is working. Go to Adwords and sign...

Terenty Marinich

Google Display Network - 4 min read

$5,671,300 Reasons Why You Should Test Google Text Ads

In October 2000, Google launched a month-long beta with about 350 advertisers for its new Google AdWords advertising platform. The tiny test would go on to become the biggest online advertising platform and lead to over $100 million in revenue per day. While it started simple, Google came out with new add-ons to the original product. One of the biggest was the 2003 release of Google AdSense. This allowed publishers to monetize their traffic with ads served through the...

Bradley Nickel

Google Display Network - 9 min read