Must-Have Banner Sizes for a Quick Start of a Display Campaign (Based On 40K+ Banner Analysis)

What would you do if you had to immediately run a display ad campaign? You know what your specific budget is; it’s also likely that you know which ad networks or publishers you intend on using to distribute your ads. Among other things, you’ll need to assign the task of banner ad creation to your web designer. To do this, you will have to choose the sizes of these banners. This is an important decision because different sizes have...

Roman Davydov

Targeting Strategies - 6 min read

How To Choose Profitable Publishers For Your Display Campaigns

Looking to scale your display campaigns or just see better results in general? There are three basic types of targeting strategies when it comes to scaling your campaigns and picking new publishers and placements: Contextual Demographic Psychographic All three should be part of your media planning strategy. Today’s post covers these targeting methods in detail. Plus, you’ll see examples of advertisers who know their stuff when it comes to using one or a combination of these methods to scale...

Bradley Nickel

Targeting Strategies - 6 min read