More than music: How Spotify, Apple & Amazon promote their streaming platforms with display ads

Remember the days when listening to your favorite artist meant buying a record or CD? While vinyl album sales are on a strong upward trajectory, it’s fair to say we’re living in the digital music age. Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon. Which is music to the ears of the streaming industry, with 91 percent of US internet users listening via some...

Phil Norris

Targeting Strategies - 6 min read

Netflix vs Amazon: The display ad battle for our streaming bucks

In a world where 95 percent of Americans pay for more than one streaming service, it’s hard to remember a time when we weren’t all hooked on video-on-demand (VoD). But it hasn’t always been this way. Netflix may not have been the world’s first streaming company, but it was certainly the platform that brought the business model to the mass market. Yet for the first decade of its existence, the company didn’t even do streaming — it was a...

Phil Norris

Targeting Strategies - 6 min read

How brands can use competitive intelligence to scale in a global marketplace.

Competitive intelligence (CI) is the process of gathering, analyzing, and distributing data about companies, products, and customers in a specific marketplace to help managers in making more informed, strategic decisions. According to the  2018 State of Market Intelligence Report, companies monitor a diverse range of audiences, including customers, partners, direct competitors, indirect competitors, and prospects. In fact, 82% of them thoroughly track their own company as a necessary part of their CI efforts. With this attentive approach, they’re able...

Surbhi Dhawan

Targeting Strategies - 5 min read

Must-Have Banner Sizes for a Quick Start of a Display Campaign (Based On 40K+ Banner Analysis)

What would you do if you had to immediately run a display ad campaign? You know what your specific budget is; it’s also likely that you know which ad networks or publishers you intend on using to distribute your ads. Among other things, you’ll need to assign the task of banner ad creation to your web designer. To do this, you will have to choose the sizes of these banners. This is an important decision because different sizes have...

Roman Davydov

Targeting Strategies - 6 min read

How To Choose Profitable Publishers For Your Display Campaigns

Looking to scale your display campaigns or just see better results in general? There are three basic types of targeting strategies when it comes to scaling your campaigns and picking new publishers and placements: Contextual Demographic Psychographic All three should be part of your media planning strategy. Today’s post covers these targeting methods in detail. Plus, you’ll see examples of advertisers who know their stuff when it comes to using one or a combination of these methods to scale...

Bradley Nickel

Targeting Strategies - 6 min read