The Battle of Email Marketing Services: How Mailchimp and Sengrid run their paid advertising campaigns.

With the advent of virtual reality, artificial intelligence, and chatbots in recent years, email might seem like an outdated medium for marketing. However, nearly three-quarters of businesses everywhere continue to invest email marketing to increase engagement (22%) and retain their existing customers (29%). Out of the several email marketing services available in the marketing, Mailchimp, and Sendgrid stand out as the most popular choices for managing contacts and segmenting users to creating highly engaging emails and tracking campaign performance....

Surbhi Dhawan

direct buying - 6 min read

Programmatic Ads vs. Direct Buying: Which to choose?

Programmatic buying and direct buying are different methods used to buy display-advertisement inventory. When display advertisement became a thing in the 1990s, advertisers bought ad space in bulk by striking deals with publishing websites. This expensive method is called direct buying. Things have changed. These days, advertisers can use software to purchase ad space with the help of data as opposed to traditional manual methods like human negotiation, manual insertion orders, etc. This method is called programmatic advertising and...

Arvind Kesh

direct buying - 4 min read