“Imitation is the sincerest form of flattery.” – Charles Caleb Colton The best way to see higher conversions and sales with paid advertising is NOT by using a new, novel approach… It’s to be a copycat. Specifically, look and see which style of ad creatives your competitors and large advertisers outside of your industry use. You’ll notice that most successful advertisers use similar formulas. This can refer to ad copy, colors or even just where they put the...

Your ad copy is extremely important not only in getting your prospects to click your ad, but to prime their brains to receive the sales message on your landing page making them more likely to convert. The good news is you don’t have to be an expert copywriter to write great copy. There is so much bad copy out there that you don’t have to be the best — you just need to be better than the rest. This...

There are a couple of basic elements you always need to get right when it comes to designing an ad creative that converts… A compelling headline… Persuasive body copy… An eye-catching image… A great call-to-action… etc. However, after analyzing the top ads from a few major brands and direct response companies, we pinpointed a few unique design “tricks” that go beyond the basics of headlines and CTAs. These tricks can give you a 2-3x lift in CTR when implemented correctly. This post outlines 3 of our...