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How 7 Pro Advertisers Split Test Ad Creatives
The least effective way to A/B test ad creatives — and how most people do it — is by guessing. They change a color here, switch a picture there, try out a new tagline… but it’s all done randomly and with little direction. The better way to test is to see what your competitors and other large advertisers are doing. What colors, layouts, elements and copy are they testing? Which ads have been seen more often? Which ads have they stopped running due...

Bradley Nickel
Conversion Optimization - 5 min read
The Key To Paid Traffic? Knowing Your Customer’s “Awareness Level”
There’s one HUGE mistake many marketers make when creating the ad copy and landing pages they’re sending traffic to. The problem is they present the same message to everyone. They use the same copy that works on their email list — people who are familiar with them and their product — as they use on their cold traffic landing pages and display ads — people who are NOT familiar with their company or product. Someone on your email list...

Bradley Nickel
Conversion Optimization - 5 min read