Crafting Powerful Testimonial Ads That Convert

Here’s a thought exercise. How many times have recommendations from other people driven your purchase decisions? And how many times have you bought something online without checking the reviews first?  As for me, I have done that a sum total of zero times. That’s right. I never buy anything without reading the reviews first. And I’m not alone in this. 9 out of 10 customers read reviews before they buy something online. This is the power of social proof....

Rupali Jeganathan

Advertising Basics - 7 min read

Marketing to Millennials: 5 Strategies To Increase Your ROI

Lazy. Entitled. Zero work ethic. Addicted to their phones. These are some of the most common phrases used to describe millennials. But what nobody tells you is that they are a generation that values work-life balance and is more socially aware, tech-savvy, and influential compared to the baby boomers. In fact their net of influence is so wide that they have reshaped the very landscape of digital advertising. Having surpassed the baby boomers, millennials are also currently the largest...

Rupali Jeganathan

Advertising Basics - 5 min read

Why should you market to millennials?

With nearly $200M in yearly purchasing power, millennials (born between 1981 and 1996) are changing the way brands advertise their products & services in today’s rapidly-evolving, competitive landscape. On a surface level, it’s convenient to simply generalize the millennial generation—they’re always on their phones, and spend an inordinate amount of time crafting an online persona, but they’re also the same people who are the most open-minded about social causes like climate change. So, why are marketers everywhere spending valuable...

Surbhi Dhawan

Advertising Basics - 4 min read

Video advertising: 3 Best practices to capture (and retain) a customer’s attention

Online advertising has come a long way since its inception. Given that search accounts for only 21 percent of active users’ time on the internet, it comes as no surprise that businesses everywhere are using video advertising as an avenue to connect with their target audience. In fact, according to a Renderforest survey, marketers who use video content to promote their brand receive more web-traffic, generate more leads, and close more sales than their counterparts. However, creating an engaging,...

Surbhi Dhawan

Advertising Basics - 5 min read

Why should brands invest in video advertising?

In today’s technology-first world, where information is readily accessible and attention spans continue to dwindle, brands everywhere are finding new, innovative ways to communicate with their customers.   You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe. For example, including an explanatory video on your website’s landing pages can increase conversion rates by more than 80 percent, and just by mentioning the word “video” in your subject...

Surbhi Dhawan

Advertising Basics - 7 min read

Mobile vs Desktop native ads : What are the key differences?

In today’s fast-paced, competitive landscape, brands everywhere are constantly re-inventing how they attract prospects and convert them into full-time customers. From media companies and publishers to eCommerce or consumer brands, there’s no denying the inevitable: Most consumers aren’t very responsive to traditional, disruptive banner ads anymore. As a result, the native ad spend has increased consistently in the last five years — simply because native ads seamlessly blend in with a website format, and are not disruptive to the...

Surbhi Dhawan

Advertising Basics - 5 min read