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8 persuasive Pride display ad campaigns (featuring Hulu, Tinder & more)
About one in 13 adults in the US now identifies as lesbian, gay, bisexual, transgender, queer, or some other sexual orientation besides heterosexual. Which makes Pride month a massive deal for pretty much every brand. And it’s even more essential for those with younger-skewing audiences, given that almost one in 10 millennials and more than one-fifth of Gen Z adults identify as LGBTQ+. Unsurprisingly, this means Pride has become a battleground for brands looking to target LGBTQ+ consumers —...
Phil Norris
Advertising Basics - 5 min read
Crafting Powerful Testimonial Ads That Convert
Here’s a thought exercise. How many times have recommendations from other people driven your purchase decisions? And how many times have you bought something online without checking the reviews first? As for me, I have done that a sum total of zero times. That’s right. I never buy anything without reading the reviews first. And I’m not alone in this. 9 out of 10 customers read reviews before they buy something online. This is the power of social proof....
Rupali Jeganathan
Advertising Basics - 7 min read
Marketing to Millennials: 5 Strategies To Increase Your ROI
Lazy. Entitled. Zero work ethic. Addicted to their phones. These are some of the most common phrases used to describe millennials. But what nobody tells you is that they are a generation that values work-life balance and is more socially aware, tech-savvy, and influential compared to the baby boomers. In fact their net of influence is so wide that they have reshaped the very landscape of digital advertising. Having surpassed the baby boomers, millennials are also currently the largest...
Rupali Jeganathan
Advertising Basics - 5 min read
Why should you market to millennials?
With nearly $200M in yearly purchasing power, millennials (born between 1981 and 1996) are changing the way brands advertise their products & services in today’s rapidly-evolving, competitive landscape. On a surface level, it’s convenient to simply generalize the millennial generation—they’re always on their phones, and spend an inordinate amount of time crafting an online persona, but they’re also the same people who are the most open-minded about social causes like climate change. So, why are marketers everywhere spending valuable...
Surbhi Dhawan
Advertising Basics - 4 min read
Video advertising: 3 Best practices to capture (and retain) a customer’s attention
Online advertising has come a long way since its inception. Given that search accounts for only 21 percent of active users’ time on the internet, it comes as no surprise that businesses everywhere are using video advertising as an avenue to connect with their target audience. In fact, according to a Renderforest survey, marketers who use video content to promote their brand receive more web-traffic, generate more leads, and close more sales than their counterparts. However, creating an engaging,...
Surbhi Dhawan
Advertising Basics - 5 min read