Inside VISA’s $11.4M ad spend: How one of the largest finance MNCs in the world is disrupting the e-payments market..

Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 trillion, according to a 2015 Nilsen report.  Let’s take a closer look at their advertising strategy: 2006: ‘Life Takes VISA’ After 20 years, VISA replaced their well-known tagline—”It’s everywhere you want to...

Surbhi Dhawan

Ad Networks - 7 min read

How the Best Gaming Sites Choose Their Ad Networks

Gaming has come a long way. Over the past few decades it’s evolved from pixelated arcade games to gaming consoles and handheld devices to high-def online games. Gaming still has its roots in entertainment, but the industry also includes educational and gambling options as well. This evolution means that there are millions of users to target with hundreds of games competing for attention. The most successful games — from multiple player to educational brain games — have shown staying...

Milveen Eke-Allen

Ad Networks - 8 min read

How 4 Types of Education Sites Use Advertising to Maximize Their Lead Generation

Education is a big industry: From storied universities with massive endowments to learning apps with millions of users, it’s one of the most lucrative around the world, clocking in at an estimated global $1.9 trillion in 2017. That makes sense—everyone needs an education! With all of the competition in the education space, it’s no surprise that education apps and universities also spend big—on advertising. As of 2017, advertising spending for educational services had reached $1.91 billion in the U.S...

Milveen Eke-Allen

Ad Networks - 11 min read

How to Choose a Native Ad Network

Remember when the advertising strategy of choice used to be the “one size fits all” approach? There were only a handful of TV channels and newspapers to choose from so everyone saw the same ads regardless of their interests. Fortunately for advertisers — and customers — advertising has evolved to be able to show audiences exactly what they need. In fact, online advertising has emerged as the most pervasive form of advertising, especially because it allows for more refined...

Milveen Eke-Allen

Ad Networks - 8 min read

Escaping Advertiser Hell: How to Get Over the AdBlock Hurdle [with Infographic]

Quick: What’s the most annoying display ad you’ve seen recently? Was it an auto-play video? A page take-over? An interstitial that forced you to wait 20 seconds before you could see the content you came for? Take your pick… it’s easy to find dozens of examples. [Image Source: flickr.com] If you’re constantly annoyed by these intrusive ads, you’re not alone. These types of experiences have been driving the growth of ad blocking for quite a while now. Even unsophisticated...

Terenty Marinich

Ad Networks - 6 min read

76 Traffic Sources That Aren’t Google Adwords

People ask us what other traffic sources are out there besides Google Adwords. Below you’ll find a list of 76 of them. The list spans various network types, from Native Ad Networks (like Taboola and Outbrain) to mobile networks (MoPub). It also includes a few niche networks that target the wealthy, prospects interested in fashion, female bloggers, etc. This list is perfect for anyone in any niche who wants to scale their campaigns beyond Google. BingAds http://bingads.com ContentAd https://www.content.ad/ Outbrain http://outbrain.com...

Bradley Nickel

Ad Networks - < 1