Chicago-based Groupon was launched in 2008, and offers an eCommerce marketplace for people looking to purchase vouchers and coupons for a diverse range of local activities, goods, and services. Whether you fancy a cruise vacation, a romantic dinner or a manicure, you can simply use the platform to discover the best deals, discounts, and offers available around you. With 48.2 million active customers, the company currently operates in 15 countries and generated a revenue of US$2.84 billion in 2017....
In today’s fast-paced, competitive landscape, brands everywhere are constantly re-inventing how they attract prospects and convert them into full-time customers. From media companies and publishers to eCommerce or consumer brands, there’s no denying the inevitable: Most consumers aren’t very responsive to traditional, disruptive banner ads anymore. As a result, the native ad spend has increased consistently in the last five years — simply because native ads seamlessly blend in with a website format, and are not disruptive to the...
In the early 2000s, Adobe’s Flash became extremely popular with the advertisers everywhere, as it was the first time they were able to create animated, and interactive banner ads—for example, micro-games that allowed users to throw a ball, punch a monkey or shoot at ducks, as shown below. While they were successful in capturing the audience’s attention, eventually ads using Flash’s ActionScript programming language started experiencing numerous security breaches that resulted in frequently released patches and newer version of...
Competitive intelligence (CI) is the process of gathering, analyzing, and distributing data about companies, products, and customers in a specific marketplace to help managers in making more informed, strategic decisions. According to the 2018 State of Market Intelligence Report, companies monitor a diverse range of audiences, including customers, partners, direct competitors, indirect competitors, and prospects. In fact, 82% of them thoroughly track their own company as a necessary part of their CI efforts. With this attentive approach, they’re able...
Comparisons.org accumulates useful information about tens and thousands of products to help users in making the right purchasing decision. With their unique “side by side” comparison functionality, they demystify the often complex world of credit cards, mortgages, auto insurance, refinancing and other similar services for an average person. Additionally, they also have simple, to-the-point articles on a wide range of topics that encourage readers to save money by being well-informed consumers. Let’s take an in-depth look at what...
